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Fitness tech startup Proteus Motion targets mainstream after US$8.5m funding round

NBA star Blake Griffin and HSBE are among the Series A investors.

21 July 2022 Steve McCaskill

Proteus Motion

  • Proteus Motion has now raised US$17 million
  • Customers include commercial gyms and professional athletes

Fitness technology startup Proteus Motion has raised US$8.5 million as it seeks to expand its reach beyond elite performance into more mainstream markets.

The Series A round was led by Acies Investment and HBSE Ventures with participation from Harrison & Co, Monozukuri Ventures, 412 Ventures and Founders First.

Meanwhile current and former National Basketball Association (NBA) stars Blake Griffin and Matthew Delladova, and former Major League Baseball (MLB) pitcher Jon Lester join a roster of existing athlete backers that also includes professional golfer Bryson DeChambeau. In total, the company has now raised US$17 million.

Proteus’s system combines proprietary software with ‘3D resistance’ training to measure strength and power for every human movement, even if it isn’t a straight line like a squat or a bench press. The firm says its four-minute assessments are twice as effective as free weights and cables and deliver ‘unprecedented’ insight into performance.

Its platform is used by professional athletes like National Football League (NFL) quarterback Patrick Mahomes and is available in commercial gyms, as well as elite performance facilities. Proteus now plans to use its new capital to expand its workforce, scale production and develop its software in order to reach wider general fitness audiences.

“Proteus Motion is creating a new universal standard for personalised fitness and rehabilitation through the only way to measure physical strength and power for every human movement,” said Sam Miller, Proteus Motion founder and chief executive.

“Our investors share in that vision, many of whom have contributed follow-on investment from previous rounds. With these funds, our team is set to expand on the Proteus System’s ability to provide unparalleled insights to athletes and fitness enthusiasts across North America.”


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