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Premier League opening weekend viewership up 40% as 8m tune into Sky Sports

UK pay-TV network's revealed 2.9m of its total audience were female.

17 Aug 2023 Josh Sim
Premier League viewership on Sky was up 40% for the opening weekend.

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UK viewership for the opening weekend of the 2023/24 Premier League season increased by 40 per cent compared to last year on pay-TV broadcaster Sky Sports.


  • UK network’s five live match broadcasts were watched by more than eight million viewers in total
  • Sky said 2.5 million viewers were aged under 35 years old, while 2.9 million of its audience were female
  • US broadcaster NBC reported that Chelsea’s draw with Liverpool was the most streamed Premier League game of all-time
  • Peacock’s digital broadcast delivered an average minute audience (AMA) of 973,000 English and Spanish-language viewers
  • NBC Sports also averaged 632,000 viewers for matches across its linear and digital platforms, which made the 2023/24 season’s opening weekend the most watched since 2015 and up 39 per cent on last season (603,000)


Sky’s coverage of the Premier League was watched by 50 per cent more female viewers than last year, indicating a growing interest in the league from the demographic and the positive numbers for NBC come after a 2022/23 campaign that was second-most watched ever in the US.

Coming next:

Sky will be buoyed by the strong viewership figures ahead of negotiations for the league’s next domestic rights cycle, which is expected to begin later this year.

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