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UK viewership for the opening weekend of the 2023/24 Premier League season increased by 40 per cent compared to last year on pay-TV broadcaster Sky Sports.
Confirmed:
- UK network’s five live match broadcasts were watched by more than eight million viewers in total
- Sky said 2.5 million viewers were aged under 35 years old, while 2.9 million of its audience were female
- US broadcaster NBC reported that Chelsea’s draw with Liverpool was the most streamed Premier League game of all-time
- Peacock’s digital broadcast delivered an average minute audience (AMA) of 973,000 English and Spanish-language viewers
- NBC Sports also averaged 632,000 viewers for matches across its linear and digital platforms, which made the 2023/24 season’s opening weekend the most watched since 2015 and up 39 per cent on last season (603,000)
Context:
Sky’s coverage of the Premier League was watched by 50 per cent more female viewers than last year, indicating a growing interest in the league from the demographic and the positive numbers for NBC come after a 2022/23 campaign that was second-most watched ever in the US.
Coming next:
Sky will be buoyed by the strong viewership figures ahead of negotiations for the league’s next domestic rights cycle, which is expected to begin later this year.
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