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Overseas deals see Premier League broadcast rights hit UK£9.2bn

English soccer’s top flight brings in UK£4.2bn from abroad for 2019 to 2022 cycle.

22 May 2019 Sam Carp

English soccer’s Premier League has seen the value of its broadcast rights climb eight per cent to UK£9.2 billion (US$11.7 billion) for the 2019 to 2022 cycle, according to the Associated Press.

Speaking at the FT Business of Football Summit, Richard Masters, the interim chief executive of English soccer’s top flight, revealed that a drop in the value of the league’s domestic rights has been offset by overseas broadcasters, who are paying around 30 per cent more for games during the next three seasons.

Masters said foreign companies that have acquired rights to every Premier League game until 2022 are parting ways with a combined UK£4.2 billion (US$5.3 billion), up from UK£3.1 billion (US$3.9 billion) during the previous three-year cycle.

The increase of more than UK£1 billion made up for the drop in value of the Premier League’s domestic rights, which Masters said are now worth UK£5 billion (US$6.3 billion) compared to the record-shattering UK£5.4 billion (US$6.8 billion) paid by Sky Sports and BT Sport for coverage during the 2016 to 2019 term. 

Sky will once again show the lion’s share of Premier League coverage for the next three seasons, with BT airing 52 live games exclusively. Amazon, meanwhile, became the first internet streaming service to acquire domestic coverage of England’s top flight when it secured a package of 20 games per season in June last year.

The value of the Premier League’s domestic rights fell despite the organisation including 32 more matches than were sold during the previous cycle, and Claire Enders of Enders Analysis warned that the league could see UK broadcasters offer even less during the next sales process.

“I would confidently predict a 40 per cent decline in [Uefa] Champions League income in the UK rights,” Enders told the FT Business of Football Summit. “The drop in Premier League auction will be 20 per cent decline. My advice to clubs would be: cut your wage bill.”

English soccer’s Premier League has seen the value of its broadcast rights climb eight per cent to UK£9.2 billion (US$11.7 billion) for the 2019 to 2022 cycle, according to the Associated Press.

Speaking at the FT Business of Football Summit, Richard Masters, the interim chief executive of English soccer’s top flight, revealed that a drop in the value of the league’s domestic rights has been offset by overseas broadcasters, who are paying around 30 per cent more for games during the next three seasons.

Masters said foreign companies that have acquired rights to every Premier League game until 2022 are parting ways with a combined UK£4.2 billion (US$5.3 billion), up from UK£3.1 billion (US$3.9 billion) during the previous three-year cycle.

The increase of more than UK£1 billion made up for the drop in value of the Premier League’s domestic rights, which Masters said are now worth UK£5 billion (US$6.3 billion) compared to the record-shattering UK£5.4 billion (US$6.8 billion) paid by Sky Sports and BT Sport for coverage during the 2016 to 2019 term. 

Sky will once again show the lion’s share of Premier League coverage for the next three seasons, with BT airing 52 live games exclusively. Amazon, meanwhile, became the first internet streaming service to acquire domestic coverage of England’s top flight when it secured a package of 20 games per season in June last year.

The value of the Premier League’s domestic rights fell despite the organisation including 32 more matches than were sold during the previous cycle, and Claire Enders warned that the league could see UK broadcasters offer even less during the next sales process.

“I would confidently predict a 40 per cent decline in [Uefa] Champions League income in the UK rights,” Enders told the FT Business of Football Summit. “The drop in Premier League auction will be 20 per cent decline. My advice to clubs would be: cut your wage bill.”

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