Australian Football League (AFL) club Port Adelaide have secured sponsorship from property group Greaton.
The Chinese-backed developer, which is currently working on AUS$1.2 billion (US$913 million) worth of building projects in Adelaide and Sydney, will become a premium sponsor of the Australian rules football club alongside Cathay Pacific, RAA and Bank SA. The financial terms of the one-year deal were not disclosed.
The agreement follows a deal between the AFL's Adelaide Crows and China Southern Airlines late last month.
“We work on trust and they are an honourable football club,” said Greaton managing director Nicho Teng. “I think it is very good to use sport as the language to communicate with [South Australia] and China.”
Port Adelaide chief executive Keith Thomas added: “It’s another great example of how our China Engagement Strategy is working.
“Nicho supports the idea that it’s good for both China and Australia to do business together and sport is a vehicle, if used properly, to break down those barriers that sometimes occur — whether they be language (or) cultural barriers — and to build relationships and trust.
“I like to think this will be a long-term relationship. We certainly see Nicho and his business being very good for SA.”
Australian Football League (AFL) club Port Adelaide have secured sponsorship from property group Greaton.
The Chinese-backed developer, which is currently working on AUS$1.2 billion (US$913 million) worth of building projects in Adelaide and Sydney, will become a premium sponsor of the Australian rules football club alongside Cathay Pacific, RAA and Bank SA. The financial terms of the one-year deal were not disclosed.
The agreement follows a deal between the AFL's Adelaide Crows and China Southern Airlines late last month.
“We work on trust and they are an honourable football club,” said Greaton managing director Nicho Teng. “I think it is very good to use sport as the language to communicate with [South Australia] and China.”
Port Adelaide chief executive Keith Thomas added: “It’s another great example of how our China Engagement Strategy is working.
“Nicho supports the idea that it’s good for both China and Australia to do business together and sport is a vehicle, if used properly, to break down those barriers that sometimes occur — whether they be language (or) cultural barriers — and to build relationships and trust.
“I like to think this will be a long-term relationship. We certainly see Nicho and his business being very good for SA.”
