Pitch and IMG land major overseas FA Cup rights

Broadcast agreement worth a reported US$1 billion.

25 October 2016 Tom Lloyd
SHARE THIS ARTICLE

The Football Assocation (FA) has signed a major overseas broadcasting agreement with both Pitch International and IMG for the FA Cup, English soccer's premier club knock-out competition.

The agreement comes after a bidding process for the international rights to televise the domestic tournament for the next six seasons, with Pitch winning the right to broadcast in western Europe, the Middle East and North Africa. IMG’s agreement will cover the rest of the world.

The new deals, which multiple sources report to be worth US$1 billion in total, come after the FA adopted a new rights strategy allowing for agencies as well as broadcasters to bid on single territories, regional groupings or global packages.

As confirmed earlier this yaer, the BBC and BT Sport will retain the domestic rights to the tournament.

“This is a hugely significant deal for the FA as a not-for-profit organisation,” said FA chief executive Martin Glen.

“It means we will be able to invest even more than we currently do in pitches, facilities and participation programmes to make football available for all.

“We are extremely grateful to Pitch International and IMG for recognising the value of this wonderful competition – as we are to our other cup partners – and their support will have a direct and lasting impact in helping us to grow the grassroots.”

The FA Cup was won last year by Manchester United, the club’s 12th victory in the competition.

The Football Assocation (FA) has signed a major overseas broadcasting agreement with both Pitch International and IMG for the FA Cup, English soccer's premier club knock-out competition.

The agreement comes after a bidding process for the international rights to televise the domestic tournament for the next six seasons, with Pitch winning the right to broadcast in western Europe, the Middle East and North Africa. IMG’s agreement will cover the rest of the world.

The new deals, which multiple sources report to be worth US$1 billion in total, come after the FA adopted a new rights strategy allowing for agencies as well as broadcasters to bid on single territories, regional groupings or global packages.

As confirmed earlier this yaer, the BBC and BT Sport will retain the domestic rights to the tournament.

“This is a hugely significant deal for the FA as a not-for-profit organisation,” said FA chief executive Martin Glen.

“It means we will be able to invest even more than we currently do in pitches, facilities and participation programmes to make football available for all.

“We are extremely grateful to Pitch International and IMG for recognising the value of this wonderful competition – as we are to our other cup partners – and their support will have a direct and lasting impact in helping us to grow the grassroots.”

The FA Cup was won last year by Manchester United, the club’s 12th victory in the competition.