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Philadelphia Flyers hand SeatGeek first NHL ticket partnership

New York-based mobile ticketing platform enters Philadelphia market with ice hockey deal.

21 September 2021 Ed Dixon

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  • SeatGeek named as official ticket exchange for Flyers and Wells Fargo Center
  • Company adds to partnerships across NFL, NBA, MLS and Premier League

The National Hockey League’s (NHL) Philadelphia Flyers have named SeatGeek as the official ticket exchange for the franchise and the Wells Fargo Center.

The announcement marks New York-based SeatGeek’s first partnership in the Philadelphia market, with the Flyers also becoming the company’s first ever NHL ticketing partner.

The multi-year deal also designates SeatGeek as a ‘keystone partner’ of the Flyers and their home arena, the highest allocation they give to sponsors.

Announcing the agreement, the Flyers are promising fans a ‘transformative new ticket resale experience’ as part of efforts to enhance the overall experience at Wells Fargo Center. This will include harnessing SeatGeek’s platform to help make it easier for supporters to buy and sell tickets on the secondary market, with a particular emphasis on mobile devices, as well as entering the arena.

Though the Flyers are SeatGeek’s first NHL partner, the company has tie-ups with a number of other high-profile sports teams. These include the National Football League’s (NHL) Dallas Cowboys, New Orleans Saints and Arizona Cardinals, as well as the National Basketball Association’s (NBA) Brooklyn Nets, Cleveland Cavaliers and New Orleans Pelicans.

SeatGeek is also the official ticketing partner of Major League Soccer (MLS) and is the majority ticket provider across the English Premier League with partners such as Liverpool and Manchester City.

“Whether you’re cheering on the Flyers or singing along with your favourite band at Wells Fargo Center, our goal is to make every single part of the fan experience top-of-the-line,” said Mike Shane, chief business officer for the Philadelphia Flyers and Wells Fargo Center.

“We understand that our fans want choices, and oftentimes, tickets on our primary ticketing channel sell out. SeatGeek’s cutting edge platform makes it easier than ever for fans to buy and sell tickets on the resale market, especially on mobile devices, so we’re confident that our fans will love this new partnership.”

Sarah Kettler, senior director of brand and customer marketing at SeatGeek, added: “With their investment and dedication to a great fan experience, the Flyers and Wells Fargo Center are the perfect partners to kick off our first ever NHL deal.

“We couldn’t be more excited to reach a new audience, and build SeatGeek’s brand together.”

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