PGA Tour invests in software firm EZLinks

Pro golf circuit hoping investment can help develop grassroots game.

9 June 2015 Adam Nelson
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The PGA Tour has invested in Chicago-based golf course-booking software firm EZLinks, as it looks to expand its online presence.

EZLinks and the PGA announced a new joint-venture, EZLinks Golf LLC, which will see the PGA put their brand recognition and media muscle behind “tee-time” booking service Teeoff.com, which allows golfers to book 500,000 tee-times at over 1,400 golf courses around the world. The site will be redeveloped to feature more prominently the PGA’s input.

The site has proven popular with golfers across the world, and generates around US$20 million in revenue every year. No financial details of the deal with PGA Tour were announced.

“We are proud to bring the power of the PGA Tour brand and massive audience to golf courses across North America,” said EZ Links Golf chief executive Gary Cohen in a statement. “The PGA Tour brand name and media reach will turbo-charge the growth of Teeoff.com, connecting more golfers to more courses to create a vibrant marketplace.”

Meanwhile, PGA Tour commissioner Tim Finchem said: “We believe the creation of EZLinks Golf LLC will have a positive and direct influence on inspiring play at the recreational level.”

The PGA Tour has invested in Chicago-based golf course-booking software firm EZLinks, as it looks to expand its online presence.

EZLinks and the PGA announced a new joint-venture, EZLinks Golf LLC, which will see the PGA put their brand recognition and media muscle behind “tee-time” booking service Teeoff.com, which allows golfers to book 500,000 tee-times at over 1,400 golf courses around the world. The site will be redeveloped to feature more prominently the PGA’s input.

The site has proven popular with golfers across the world, and generates around US$20 million in revenue every year. No financial details of the deal with PGA Tour were announced.

“We are proud to bring the power of the PGA Tour brand and massive audience to golf courses across North America,” said EZ Links Golf chief executive Gary Cohen in a statement. “The PGA Tour brand name and media reach will turbo-charge the growth of Teeoff.com, connecting more golfers to more courses to create a vibrant marketplace.”

Meanwhile, PGA Tour commissioner Tim Finchem said: “We believe the creation of EZLinks Golf LLC will have a positive and direct influence on inspiring play at the recreational level.”