The PGA Tour has renewed and expanded its partnership with Twitter in a deal that will see the social media giant globally live-stream and distribute close to 140 hours of action for free.
The coverage, which will span across 28 tournaments during the 2018-19 season, will include up to 90 minutes of play from the morning hours of all four rounds of events featured on the PGA Tour Live’s over-the-top (OTT) service through the @PGATOUR account.
The addition to the arrangement of the weekend morning rounds means that more live PGA Tour coverage than ever before will be accessible on Twitter.
As part of the agreement, fans will be given the opportunity to vote via the Fan Vote Fridays initiative, which will give viewers the chance to decide via Twitter one of the two featured groups to be shown. Twitter will also live-stream footage from pre-tournament driving range sessions.
The new deal’s first outing will comer at the Desert Classic in Palm Springs, California beginning on January 17th. Coverage of the morning action from the fourth round will begin at the Farmers Insurance Open in San Diego, while its final stream of the season will come in August at the Tour Championship.
Additional Twitter content is also set to be available through the GolfTV handle – the Twitter account of the new OTT platform introduced as part of Discovery’s 12-year global media partnership with the PGA Tour.
Rick Anderson, chief media officer of the PGA Tour, said: “The evolution of our streaming partnership with Twitter over the past three years has led to extraordinary feedback from our fans globally. We continue to reach an ever-growing young, diverse and loyal audience allowing us to expand and improve the product with live programming, real time highlights and video-on-demand content.”
Kay Madati, vice president and global head of content partnerships at Twitter, added: “We saw tremendous excitement and growth in 2018 around golf conversation and sponsor enthusiasm for PGA Tour content on Twitter.
“This year, we will reach and continue to serve highly engaged golf fans every day throughout the PGA Tour season by pairing those conversations with live programming and real-time highlights, all in one place on our platform.”
The PGA Tour has renewed and expanded its partnership with Twitter in a deal that will see the social media giant globally live-stream and distribute close to 140 hours of action for free.
The PGA Tour has renewed and expanded its partnership with Twitter in a deal that will see the social media giant globally live-stream and distribute close to 140 hours of action for free.
The coverage, which will span across 28 tournaments during the 2018-19 season, will include up to 90 minutes of play from the morning hours of all four rounds of events featured on the PGA Tour Live’s over-the-top (OTT) service through the @PGATOUR account.
The addition to the arrangement of the weekend morning rounds means that more live PGA Tour coverage than ever before will be accessible on Twitter.
As part of the agreement, fans will be given the opportunity to vote via the Fan Vote Fridays initiative, which will give viewers the chance to decide via Twitter one of the two featured groups to be shown. Twitter will also live-stream footage from pre-tournament driving range sessions.
The new deal’s first outing will comer at the Desert Classic in Palm Springs, California beginning on January 17th. Coverage of the morning action from the fourth round will begin at the Farmers Insurance Open in San Diego, while its final stream of the season will come in August at the Tour Championship.
Additional Twitter content is also set to be available through the GolfTV handle – the Twitter account of the new OTT platform introduced as part of Discovery’s 12-year global media partnership with the PGA Tour.
Rick Anderson, chief media officer of the PGA Tour, said: “The evolution of our streaming partnership with Twitter over the past three years has led to extraordinary feedback from our fans globally. We continue to reach an ever-growing young, diverse and loyal audience allowing us to expand and improve the product with live programming, real time highlights and video-on-demand content.”
Kay Madati, vice president and global head of content partnerships at Twitter, added: “We saw tremendous excitement and growth in 2018 around golf conversation and sponsor enthusiasm for PGA Tour content on Twitter.
“This year, we will reach and continue to serve highly engaged golf fans every day throughout the PGA Tour season by pairing those conversations with live programming and real-time highlights, all in one place on our platform.”
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