PGA Tour to stream FedExCup playoffs on Facebook

Interactive coverage to be produced specifically for social media platform.

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The PGA Tour, the pre-eminent professional golf circuit in North America, has announced that it has reached an agreement with Facebook for exclusive distribution rights to a limited amount of live competition coverage.

The deal will see Facebook provide free coverage in the US via its Watch platform from eight tournaments in the run-up to the 2017/18 FedExCup Playoffs.

The content will be produced under the PGA Tour Live brand specifically for Facebook as a social media platform. As such the coverage, which will follow two featured groups during the final two rounds of the tournaments, will incorporate interactive elements in order to engage fans, including questions and comments.

The Facebook Watch coverage will begin on 23rd June at the Travelers Championship. The arrangement also includes on-demand content such as previews, reviews and highlights. These will also be shown on Facebook Watch to American viewers.

This follows the previous collaboration between the PGA Tour and Facebook in May, that saw Facebook stream more than 30 hours of live golf from the PGA Tour Players Championship in Florida.

Devi Mahadevia, Facebook’s North America live sports programming lead, said: “No matter if it's a weekend foursome or water-cooler conversation about a top moment on tour, golf brings people together so we're delighted to partner with the PGA Tour to help it reach new fans and deliver interactive, live coverage on Facebook that taps into the social nature of the sport.”

The PGA Tour, the pre-eminent professional golf circuit in North America, has announced that it has reached an agreement with Facebook for exclusive distribution rights to a limited amount of live competition coverage.

The PGA Tour, the pre-eminent professional golf circuit in North America, has announced that it has reached an agreement with Facebook for exclusive distribution rights to a limited amount of live competition coverage.

The deal will see Facebook provide free coverage in the US via its Watch platform from eight tournaments in the run-up to the 2017/18 FedExCup Playoffs.

The content will be produced under the PGA Tour Live brand specifically for Facebook as a social media platform. As such the coverage, which will follow two featured groups during the final two rounds of the tournaments, will incorporate interactive elements in order to engage fans, including questions and comments.

The Facebook Watch coverage will begin on 23rd June at the Travelers Championship. The arrangement also includes on-demand content such as previews, reviews and highlights. These will also be shown on Facebook Watch to American viewers.

This follows the previous collaboration between the PGA Tour and Facebook in May, that saw Facebook stream more than 30 hours of live golf from the PGA Tour Players Championship in Florida.

Devi Mahadevia, Facebook’s North America live sports programming lead, said: “No matter if it's a weekend foursome or water-cooler conversation about a top moment on tour, golf brings people together so we're delighted to partner with the PGA Tour to help it reach new fans and deliver interactive, live coverage on Facebook that taps into the social nature of the sport.”

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