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PFL Europe lands DAZN Bet gambling partnership ahead of 2023 series launch

Betting brand deal includes in-ring logo placement.

24 March 2023 Rory Jones

Getty Images

Mixed martial arts (MMA) promotion the Professional Fighters League (PFL) has named DAZN Bet as the official bookmaking partner of its new European series for the 2023 campaign.


  • DAZN Bet to receive in-arena exposure and promotion across PFL’s digital platforms
  • Gambling brand’s logo will feature on canvas throughout all four 2023 PFL Europe events
  • MMA promotion also pens highlights partnership with UK commercial network ITV


The PFL first unveiled plans to launch a European league in July last year as part of a joint venture with DAZN. The betting deal with the MMA promotion sees the media company’s tentacles extend beyond the exclusive broadcast partnership for PFL Europe events, a contract that covers 53 markets, including the UK, Ireland and Spain.


“During their short time in the market DAZN Bet has already proven to be hugely innovative in the betting space,” said James Frewin, the PFL’s senior vice president of international.

‘’This, along with their clear strategic positioning, is why we’re so pleased to be working with them on PFL Europe, as we continue to expand our relationship with DAZN.”

Coming next:

The inaugural PFL Europe campaign gets underway in Newcastle on 25th March, with further events taking place in Berlin, Paris and Dublin.

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