PepsiCo has been announced as a new partner of the Uefa Champions League.
The US beverage giant has acquired a package of marketing rights covering the three-year cycle from next season to the end of the 2017/18 season, commencing 1st July.
Under the terms of the agreement, PepsiCo’s flagship brands Lays/Walkers, Gatorade and Pepsi Max will serve as lead brands for Europe’s top professional club soccer tournament.
The US food and beverage corporation will also integrate its Doritos, Lipton and 7UP brands into the sponsorship programme.
PepsiCo joins the competition’s six current partners: Gazprom, Heineken, MasterCard, Nissan, PlayStation and UniCredit, along with official suppliers Adidas and HTC.
Current Champions League sponsor packages are reported to be worth as much as US$75 million a season.
Ramon Laguarta, the PepsiCo Europe chief executive, said: “Today’s announcement takes PepsiCo’s long-standing relationship with great soccer to another level.
“The Uefa Champions League is without a doubt one of the most prestigious football competitions in the world, and with more than a billion football fans watching the matches every season, this new partnership offers unprecedented opportunities for both parties.”
Guy-Laurent Epstein, the Uefa Events SA marketing director, said: “PepsiCo is a truly global partner, and we are excited to be working closely with them on engaging fans across the world through innovative marketing activations, while also benefiting from their extensive experience in the entertainment area to further enhance the UEFA Champions League brand.”
PepsiCo’s already has a number of sports league partners including the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB), Indian Premier League (IPL) and International Cricket Council (ICC).
The 2014/15 Champions League final took place over the weekend in Berlin. Spanish side FC Barcelona defeated Italian club Juventus FC 3-1 to lift the trophy.
PepsiCo has been announced as a new partner of the Uefa Champions League.
The US beverage giant has acquired a package of marketing rights covering the three-year cycle from next season to the end of the 2017/18 season, commencing 1st July.
Under the terms of the agreement, PepsiCo’s flagship brands Lays/Walkers, Gatorade and Pepsi Max will serve as lead brands for Europe’s top professional club soccer tournament.
The US food and beverage corporation will also integrate its Doritos, Lipton and 7UP brands into the sponsorship programme.
PepsiCo joins the competition’s six current partners: Gazprom, Heineken, MasterCard, Nissan, PlayStation and UniCredit, along with official suppliers Adidas and HTC.
Current Champions League sponsor packages are reported to be worth as much as US$75 million a season.
Ramon Laguarta, the PepsiCo Europe chief executive, said: “Today’s announcement takes PepsiCo’s long-standing relationship with great soccer to another level.
“The Uefa Champions League is without a doubt one of the most prestigious football competitions in the world, and with more than a billion football fans watching the matches every season, this new partnership offers unprecedented opportunities for both parties.”
Guy-Laurent Epstein, the Uefa Events SA marketing director, said: “PepsiCo is a truly global partner, and we are excited to be working closely with them on engaging fans across the world through innovative marketing activations, while also benefiting from their extensive experience in the entertainment area to further enhance the UEFA Champions League brand.”
PepsiCo’s already has a number of sports league partners including the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB), Indian Premier League (IPL) and International Cricket Council (ICC).
The 2014/15 Champions League final took place over the weekend in Berlin. Spanish side FC Barcelona defeated Italian club Juventus FC 3-1 to lift the trophy.
{filedir_3}champions_league_trophy_close_up_720x400.jpg
