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ParalympicsGB gets three-year Adidas extension

German sportswear brand has been BPA partner since 2008 Games.

2 December 2021 Rory Jones

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  • New deal covers Beijing 2022 Winter Paralympics and Paris 2024 Summer Games
  • Deal aims to leverage growing interest in Paralympic sport

The British Paralympic Association (BPA) has announced an extension of its technical partnership with German sportswear giant Adidas until 2024.

The renewal of the partnership, which dates back to the 2008 Paralympic Games, keeps Adidas as the official kit supplier for the ParalympicsGB team during the Beijing 2022 Winter Paralympics and Paris 2024 Summer Games.

Announcing the deal, Adidas and ParalympicsGB committed to finding new ways to leverage the growing popularity of disability sport in the UK across the length of the partnership extension.

“Our collaborative relationship has meant that for the last 13 years the ParalympicsGB team has been empowered to perform at the highest level on the field of play while proudly wearing kit that not only looks great but incorporates the very best in innovation and technology,” said Mike Sharrock, BPA chief executive.

“Adidas’ support has enabled ParalympicsGB and our athletes to continually break down barriers and challenge stereotypes around disability, and I believe that together we can expand on this even further as we strive to ensure disability, and ParalympicsGB, remain ‘Impossible to Ignore’.”

Penny Briscoe, ParalympicsGB chef de mission at Tokyo 2020, added: “Yet again Adidas delivered a superb array of kit for our ParalympicsGB athletes at Tokyo 2020, putting performance across all sports – from archery to wheelchair rugby – at the heart of their thinking.

“I know the entire team in Tokyo was enormously proud to pull on their ParalympicsGB Adidas kit on the biggest stage of all, the Paralympic Games. Knowing that the kit had sustainability and performance technologies at its core made it all the more exciting and I look forward to seeing what comes next.”

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