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- OxeFit raised US$12.5m in Series A funding round at start of 2021
- Other investors include Dallas Cowboys quarterback Dak Prescott
Digital fitness technology startup OxeFit has surpassed US$35 million in funding following its latest A1 round, which saw golf star Dustin Johnson and Super Bowl champion Jalen Ramsey become investors in the company.
Two-time major champion Johnson and Los Angeles Rams cornerback Ramsey are the latest star athletes to invest in the at-home fitness firm, joining Dallas Cowboys quarterback Dak Prescott, who participated in the company’s US$12.5 million Series A funding round in February last year.
Former Cowboys greats Dez Bryant and Jason Witten are also investors, along with Toronto Raptors forward Thaddeus Young.
Explaining why he invested, Ramsey said: “The ability to mix strength and cardio in the same workout on the same machine is groundbreaking, and allows for more creativity in my daily workouts – which is what caught my attention with OxeFit.”
Johnson added: “The OxeFit platform is unlike anything I’ve trained with before. Not only do I have options when it comes to strength and cardio, the XS1 gives me the data and feedback I need to keep improving every day.”
The latest investment is intended to boost production of OxeFit’s artificial intelligence (AI)-powered XS1 strength training system, which supports more than 250 different exercises.
OxeFit first launched its XP1 product in 2021, a pro-grade system which is used by trainers and rehab facilities, as well as professional athletes, teams and universities.
“Adding Dustin and Jalen to our team of investors further validates the need – and excitement – for smarter, more diverse, at-home fitness systems,” said Mohammed Shanableh, founder and chief executive of OxeFit.
“From day one, we’ve been committed to bringing professional-level workouts to consumer homes in an incredibly unique way.”
