Optus expands partnership with Melbourne Stars

Telecommunications company becomes partner of both men’s and women’s teams.

21 December 2016 Nicholas Brookes
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 The Melbourne Stars have expanded their partnership with telecommunications company Optus to incorporate the franchise’s women’s side.

The two parties initially entered into an agreement in January 2016, when the Stars announced Optus as its principal partner and official mobile media partner.

That deal was set to run for three years, but the reformed agreement ensures that Optus will sponsor the Stars women throughout the second edition of the Women’s Big Bash League (WBBL|02), as well as continuing its partnership with the men’s side.

As part of the expanded agreement, Optus will feature on match day and training uniforms for both the men’s and women’s sides. The company will also benefit from ground signage and endorsements from Star’s players.

Optus Sport will stream 47 matches of the WBBL|02 season. Matches will be shown on Optus Sport 2 via the Optus Sport App and through Yes TV by Fetch.

The telecommunications firm has also arranged for Guy Sebastian, the first winner of Australian Idol, to perform at the Melbourne Cricket Ground on New Year’s Day, when the Stars’ men’s team will be taking on local rivals the Melbourne Renegades.

“Optus is keen to build on our successful partnership with the Melbourne Stars, by aligning our involvement with the Stars’ vision of ‘One Club: Two Teams,’” said Ben White, managing director of marketing and product at Optus. “To become a partner of both the men’s and women’s sides is a natural progression for us.”

Melbourne Stars’ women’s team currently sit top of the WBBL, having won three of their first four games. The men’s team begin their 2016/17 campaign on Boxing Day, taking on the Hobart Hurricanes at Blundstone Arena.  

 The Melbourne Stars have expanded their partnership with telecommunications company Optus to incorporate the franchise’s women’s side.

The two parties initially entered into an agreement in January 2016, when the Stars announced Optus as its principal partner and official mobile media partner.

That deal was set to run for three years, but the reformed agreement ensures that Optus will sponsor the Stars women throughout the second edition of the Women’s Big Bash League (WBBL|02), as well as continuing its partnership with the men’s side.

As part of the expanded agreement, Optus will feature on match day and training uniforms for both the men’s and women’s sides. The company will also benefit from ground signage and endorsements from Star’s players.

Optus Sport will stream 47 matches of the WBBL|02 season. Matches will be shown on Optus Sport 2 via the Optus Sport App and through Yes TV by Fetch.

The telecommunications firm has also arranged for Guy Sebastian, the first winner of Australian Idol, to perform at the Melbourne Cricket Ground on New Year’s Day, when the Stars’ men’s team will be taking on local rivals the Melbourne Renegades.

“Optus is keen to build on our successful partnership with the Melbourne Stars, by aligning our involvement with the Stars’ vision of ‘One Club: Two Teams,’” said Ben White, managing director of marketing and product at Optus. “To become a partner of both the men’s and women’s sides is a natural progression for us.”

Melbourne Stars’ women’s team currently sit top of the WBBL, having won three of their first four games. The men’s team begin their 2016/17 campaign on Boxing Day, taking on the Hobart Hurricanes at Blundstone Arena.