Australia’s Opals sign Jayco as naming rights sponsor

The Opals, Australia's women's basketball team and current world champions, have signed Jayco as official naming rights sponsor for the next three years.

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The Opals, Australia’s women’s basketball team and current world champions, have signed Jayco as official naming rights sponsor for the next three years.

The deal with the motorhome and RV company provides the team with a significant boost ahead of next year’s FIBA World Championship for Women and the 2012 London Olympic Games. Financial terms were not disclosed.

Jayco has a long history of supporting Australian sport, having been the naming rights sponsor of the Dandenong Rangers WNBL team since 1997 and supported cyclists Cadel Evans and Kathy Watt, the Jayco Herald Sun Tour, the Melbourne Storm NRL club, the Melbourne Marathon and the Australian Jockey Association.

Speaking on the deal, Jayco founder Gerry Ryan said: “It would have to be one of the quickest signings of a contract in the history of sport as we had no hesitation and are very excited to be involved with the Opals, a truly iconic Australian sporting team, for the next three years. Jayco has been a strong supporter of Australian basketball for many years with investment from grassroots teams to the NBL and WNBL and we’re thrilled to now take the next step and align our brand with the current World Champions to create the Jayco Opals.

“At Jayco we work closely as a team to succeed, as do the Opals. We are both proudly Australian and both set our sights high and work hard to achieve our goals, so we couldn’t think of a better partner to align our brand with.”

Basketball Australia chief executive, Larry Sengstock, said the partnership continues to strengthen BA’s sponsorship portfolio, following other recent deals for the Australian Boomers and the NBL.

“This agreement between Jayco and the Opals brings together two iconic Australian brands, each with outstanding reputations, and we are confident that both parties will benefit greatly from the partnership,” Sengstock said. “To say we’re excited about having Jayco on board would be an understatement. The timing could not be better in the lead up to the World Championship defence. The Opals are a great Australian team and the partnership with Jayco gives us every chance of success at the Worlds in the Czech Republic and the Olympic Games in London.”

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