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OneFootball launches ‘heroes of the game’ campaign ahead of Women’s Euro 2022

Six players to feature as official ambassadors in new campaign.

30 June 2022 Rory Jones

Getty Images

OneFootball has pledged a new, long-term commitment to women’s soccer, with the digital media firm set to launch a brand new campaign ahead of the 2022 Uefa European Women’s Championship in England.

The ‘female heroes of the game’ campaign will be promoted across OneFootball’s app, website and social platforms, as well as at in-person events.

OneFootball has signed up six players as official ambassadors, including England stars Fran Kirby and Georgia Stanway, Germany’s Giula Gwinn, Norwegian star and first-ever Ballon d’Or Feminin winner Ada Hegerberg, France’s Wendie Renard and Spain’s Aitana Bonmati.

Through its campaign, OneFootball will showcase the stories and skills of its ambassadors to reach women’s soccer fans across the world, leveraging the rapid growth of the women’s game.

The Germany-based company’s original partnership with the ambassadors will run until summer 2024.

OneFootball’s audience of more than 100 million users will have access to exclusive content from the ambassadors throughout the Euros this summer and beyond.

During the tournament, which kicks off on 6th July and runs until 31st July, OneFootball will offer match reports, interviews and analysis, while users in Germany will have access to highlights from all 31 fixtures.

As well as launching its ‘female heroes of the game’ campaign, the digital soccer media firm will additionally aim to promote grassroots women’s soccer through its charity partnership with Girls United.

The non-profit organisation runs clubs and coaching programmes, with the goal of developing leaders and providing more opportunities for girls – both on and off the pitch.

Girls United will receive marking promotions and activations throughout Euro 2022.

In London and Berlin, OneFootball will host two hubs that will promote female empowerment.

At the Berlin hub, fans will be able to watch live matches from the Euros at the BRLO Brewhouse. In London, meanwhile, OneFootball will take over a space at The Platform to offer a private viewing of England’s opening game against Austria on 6th July.

“I’m thrilled to be joining OneFootball alongside the rest of these incredible women,” Fran Kirby said.

“Encouraging people – women and girls in particular – to try football or learn more about the women’s game is extremely important to me. I look forward to working with OneFootball to raise the visibility of women’s sport and motivate many more to watch and try this great game.”

Anne von Löbbecke, head of brand Marketing at OneFootball, added: “Over half of our 100 million-strong community want the women’s game to be more prominent in the media, and we’ve responded with this new multi-year commitment. Bringing together our incredible ambassadors to help take women’s football to an even bigger audience, while working with Girls United to help inspire the next generation to play the game.

“This is really just the start. Euro 2022 is an inflection point and we’re proud to be playing our part and spotlighting women’s football, on and off the pitch, through the tournament and beyond.”

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