Oman FA drinks to Coca-Cola deal

Soft drink producer set to back national team and expand its domestic youth initiative.

26 September 2016 George Dudley
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The Oman Football Association (OFA) has secured an exclusive three-year agreement with global soft drinks producer Coca-Cola.

The Atlanta-based company will sponsor the Arabian sultanate’s national soccer side and also develop the domestic youth soccer tournament, the Copa Coca-Cola. The financial terms of the deal, which runs through 2019, were not released. 

“We are very excited about this announcement to bring Coca-Cola into a partnership with OFA,” said Sayyid Khalid al Busaidi, the chairman of the OFA. “They are a global brand that supports soccer all over the world, and it is great for OFA to have such a partner as it shows the progress we have made as an association.  We are looking forward to working with them on a number of initiatives.”

Omar Bennis, public affairs and communications director of Coca-Cola in the Middle East region, added: “We are excited to expand our support to Omani soccer community this year by sponsoring the national soccer team and the new season of Copa Coca-Cola. This partnership with OFA stems from our belief in supporting national talent.”

The Oman national soccer side was officially founded in 1978 and since then they have qualified for three Asian Football Confederation (AFC) Asian Cups in 2004, 2007 and in 2015. However, they are yet to qualify for a Fifa World Cup finals tournament. 

The Oman Football Association (OFA) has secured an exclusive three-year agreement with global soft drinks producer Coca-Cola.

The Atlanta-based company will sponsor the Arabian sultanate’s national soccer side and also develop the domestic youth soccer tournament, the Copa Coca-Cola. The financial terms of the deal, which runs through 2019, were not released. 

“We are very excited about this announcement to bring Coca-Cola into a partnership with OFA,” said Sayyid Khalid al Busaidi, the chairman of the OFA. “They are a global brand that supports soccer all over the world, and it is great for OFA to have such a partner as it shows the progress we have made as an association.  We are looking forward to working with them on a number of initiatives.”

Omar Bennis, public affairs and communications director of Coca-Cola in the Middle East region, added: “We are excited to expand our support to Omani soccer community this year by sponsoring the national soccer team and the new season of Copa Coca-Cola. This partnership with OFA stems from our belief in supporting national talent.”

The Oman national soccer side was officially founded in 1978 and since then they have qualified for three Asian Football Confederation (AFC) Asian Cups in 2004, 2007 and in 2015. However, they are yet to qualify for a Fifa World Cup finals tournament.