The International Olympic Committee (IOC) and its worldwide TOP partner Alibaba have launched the first ever online store for the Olympics.
The service, which is being housed on Alibaba’s Tmall online retail platform, will initially enable fans in China to buy official Olympics products before being developed to create a global ecommerce platform for the Games.
The platform is currently populated with branded products for Tokyo 2020 and Beijing 2022 including pins, apparel and other memorabilia. Fans can also buy merchandise from previous Games editions such as postcards and historical posters, while sports equipment and toys are available in an attempt to target a younger audience.
Timo Lumme, the IOC’s managing director for television and marketing services, said: “The Olympic Winter Games Beijing 2022 will be a landmark moment for China and the Olympic Movement, and from today we look forward to offering the latest exciting Olympic products to Chinese Olympic fans through our new Olympic store on Alibaba’s platform.”
The IOC and Alibaba announced a ten-year partnership at the beginning of 2017 with a focus on digitally transforming the Olympics in order to ensure that the Games remain relevant. The deal lists the Jack Ma-owned company as the official cloud services and ecommerce platform services partner of the IOC.
“The launch of the first Olympic store on Alibaba’s Tmall is an important milestone in our long-term partnership with the IOC,” added Chris Tung, Alibaba Group’s chief marketing officer. “We are proud to leverage Alibaba’s technology and ecosystem to provide more opportunities for Chinese fans to celebrate the heritage of the Games and join in the excitement for Tokyo 2020 and Beijing 2022.”
The International Olympic Committee (IOC) and its worldwide TOP partner Alibaba have launched the first ever online store for the Olympics.
The service, which is being housed on Alibaba’s Tmall online retail platform, will initially enable fans in China to buy official Olympics products before being developed to create a global ecommerce platform for the Games.
The platform is currently populated with branded products for Tokyo 2020 and Beijing 2022 including pins, apparel and other memorabilia. Fans can also buy merchandise from previous Games editions such as postcards and historical posters, while sports equipment and toys are available in an attempt to target a younger audience.
Timo Lumme, the IOC’s managing director for television and marketing services, said: “The Olympic Winter Games Beijing 2022 will be a landmark moment for China and the Olympic Movement, and from today we look forward to offering the latest exciting Olympic products to Chinese Olympic fans through our new Olympic store on Alibaba’s platform.”
The IOC and Alibaba announced a ten-year partnership at the beginning of 2017 with a focus on digitally transforming the Olympics in order to ensure that the Games remain relevant. The deal lists the Jack Ma-owned company as the official cloud services and ecommerce platform services partner of the IOC.
“The launch of the first Olympic store on Alibaba’s Tmall is an important milestone in our long-term partnership with the IOC,” added Chris Tung, Alibaba Group’s chief marketing officer. “We are proud to leverage Alibaba’s technology and ecosystem to provide more opportunities for Chinese fans to celebrate the heritage of the Games and join in the excitement for Tokyo 2020 and Beijing 2022.”
Getty Images
