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Nike sprints to long-term Chinese Athletics extension

Sportswear giant commits to CAA through to 2033.

10 January 2020 Ed Dixon

US sportswear giant Nike and the Chinese Athletics Association (CAA) have signed a long-term partnership extension through to 2033.

The brand and China’s athletics governing body first teamed up in 2013, penning a deal that was set to run from 2014 to 2021. The fresh agreement will last from 2022 to 2033, covering all the Olympic Games during that cycle.

Nike will continue to supply training equipment for all of the CAA’s national team athletes and plans to introduce a string of initiatives to promote the development of athletics in China. These include Nike-run training camps featuring high-profile coaches from other nations, overseas training bases, and helping to facilitate new conversations between the CAA and other athletics associations.

“This partnership with Nike announced [9th January] will hopefully allow both parties to capitalise on our synergies and strengths, as part of the opening up of the Chinese sportswear market,” said Cai Yong, vice-chairman of the CAA.

“We look forward to working with Nike to increase interest in track and field, as part of our national goals to build a strong sports economy and physically active citizenry.”

Craig Mossback, Nike’s vice-president for sports marketing in China and Japan, and global business affairs, added: “Nike is committed to promoting the development of Chinese track and field and its athletes for many years, and this renewed contract once again shows our confidence in the future of the sport in China.”

The extension secures Nike’s place alongside one of the world’s most dominant Olympic nations. As well as China, the brand has committed US$500 million to USA Track and Field (USATF) until 2040 and has a kit deal in place with British Athletics until 2030

The sportswear giant has committed to the CAA through to 2033.

US sportswear giant Nike and the Chinese Athletics Association (CAA) have signed a long-term partnership extension through to 2033.

The brand and China’s athletics governing body first teamed up in 2013, penning a deal that was set to run from 2014 to 2021. The fresh agreement will last from 2022 to 2033, covering all the Olympic Games during that cycle.

Nike will continue to supply training equipment for all of the CAA’s national team athletes and plans to introduce a string of initiatives to promote the development of athletics in China. These include Nike-run training camps featuring high-profile coaches from other nations, overseas training bases, and helping to facilitate new conversations between the CAA and other athletics associations.

“This partnership with Nike announced [9th January] will hopefully allow both parties to capitalise on our synergies and strengths, as part of the opening up of the Chinese sportswear market,” said Cai Yong, vice-chairman of the CAA.

“We look forward to working with Nike to increase interest in track and field, as part of our national goals to build a strong sports economy and physically active citizenry.”

Craig Mossback, Nike’s vice-president for sports marketing in China and Japan, and global business affairs, added: “Nike is committed to promoting the development of Chinese track and field and its athletes for many years, and this renewed contract once again shows our confidence in the future of the sport in China.”

The extension secures Nike’s place alongside one of the world’s most dominant Olympic nations. As well as China, the brand has committed US$500 million to USA Track and Field (USATF) until 2040 and has a kit deal in place with British Athletics until 2030

Getty Images 

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