NHL gets Nordic coverage

The National Hockey League (NHL) has awarded the Modern Times Group (MTG) the media rights for all NHL games throughout the Nordic region.

21 October 2011 James Emmet
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The National Hockey League (NHL) has awarded the Modern Times Group (MTG) the media rights for all NHL games throughout the Nordic region.
 
As part of the multi-year deal MTG will broadcast all games via TV, mobile and broadband across Sweden, Finland, Denmark and Norway.
 
MTG has the rights to show live coverage of all 12:30 regular season games as well as every Stanley Cup playoff game each season on its pay-TV channels and Viaplay online multi-screen video streaming service across the Nordic region. Certain games also will be made available on MTG's free-TV channels.

"This is a landmark agreement that will deliver every NHL game to the Nordics for the first time ever," said John Collins, NHL chief operating officer.  
 
"In combination with the local-language NHL.com websites launched at the start of the season, this distribution partnership gives NHL fans in the Nordic countries unprecedented access to our games and our players. It's a win for NHL hockey and a win for our fans," he added.
 
As well as all the live coverage being available around the region, for the first time a new NHL-produced daily highlights show, which will begin airing in the coming months, will be shown.
 
Hans-Holger Albrecht, president and chief executive of MTG, commented: "The NHL is the most-watched ice hockey league in the world and attracts large TV audiences in the Nordic region, as well as stadium audiences when the games are played here. This reflects both the popularity of the sport and the fact that a number of Nordic ice hockey stars play in the League.
 
"This is a key sports right for us and this is the first time that we have secured the rights exclusively on a multi-platform and multi-country basis," he added.
 
More than 25 per cent of NHL players hail from outside of North America, with 10 per cent originating from Sweden, Finland, Denmark or Norway alone.
 

 

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