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The National Hockey League (NHL) has signed a long-term extension of its domestic radio broadcast rights agreement with SiriusXM.
Contract:
- Renewal covers the US and Canada, and includes all regular season and Stanley Cup playoff games
- Contract will now run until the end of the 2028/29 season
- 24-hour coverage of the elite North American ice hockey league stays on the platform’s NHL Network Radio channel
- Subscribers to retain access to team broadcasts via 32 dedicated channels
- For the first time, Sirius will also serve as the exclusive radio broadcaster of the NHL All-Star game
Context:
The Liberty Media-owned audio entertainment company has a combined monthly audience of approximately 150 million listeners, providing extensive reach for the NHL and premium positioning alongside SiriusXM’s other live sports properties. According to Axios, SiriusXM has around 34 million paid subscribers who, in turn, contribute about 80 per cent of the company’s revenues, with live sports seen as an effective way to drive premium tier customers.
Consequence:
Having also recently extended its radio rights contract with the National Football League (NFL), SiriusXM will continue to offer comprehensive major league sports coverage, which also includes the National Basketball Association (NBA) and Nascar.
