- PointsBet becomes NHL’s fourth sports betting partner, joining MGM, FanDuel and William Hill
- League to receive 43,106 PointsBet shares – currently worth around US$556,000 – over next three years
The National Hockey League (NHL) has secured an equity stake in PointsBet as part of a broader partnership with the Australian sports betting operator.
According to a filing with the Australian Securities Exchange, PointsBet will issue the NHL with 43,106 shares – which at the time of writing are worth around AUS$718,100 (US$556,000) – over the next three years.
The arrangement, which covers the US and Australia, gives PointsBet rights to use NHL marks and logos, while it will also receive an array of sponsorship and promotional opportunities across linear, digital and social platforms.
In addition, PointsBet will have the ability to integrate content into live NHL game broadcasts, including on NBC, which itself secured a 4.9 per cent stake in the sportsbook in August as part of an expansive partnership worth a reported US$500 million.
An official release noted that PointsBet odds, data and insight are already being integrated into NBC’s coverage in order to enhance its pre-game, in-game and post-game broadcasts.
Johnny Aitken, chief executive of PointsBet USA, said: “We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports.”