The National Hockey League’s (NHL) simulcast of the ‘Big City Greens Classic’ on Disney Channel and Disney XD, which featured a live animated broadcast of the New York Rangers’ win over the Washington Capitals, helped draw in a younger and more female leaning audience.
A hockey game like no other‼️— ESPN+ (@ESPNPlus) March 14, 2023
Tonight’s Big City Greens Classic is a first-of-its-kind live volumetric animation of an NHL game 🏒
🥅 7 PM ET on ESPN+/@DisneyPlus pic.twitter.com/VflH46jhIW
- ESPN confirmed that the median age that watched the game on Disney XD was 12 years old
- Median age on Disney Channel was 14 years old
- Octagon and Nielsen found that 58.7 per cent of the audience that tuned in on Disney Channel were female
- 57.6 per cent of Disney XD’s viewers were female
- Both channels pulled in a combined 176,000 viewers, according to Sports Media Watch
The figures recorded for Disney Channel and Disney XD are in stark contrast to the average median age for the audience watching NHL games on ABC, TNT and ESPN this season, which is 52 years old, according to Octagon and Nielsen. On all three networks, an estimated 37 per cent of their viewership was female.
ESPN confirmed that 765,000 viewers watched the game, which took place on 14th March, across ESPN, Disney Channel and Disney XD, which was the third-largest of the 2022/23 NHL campaign on cable, per Sports Media Watch.
Viewership for the unique production may tempt the NHL and Disney to produce similar broadcasts more often in order to attract a younger and more female-leaning audience.