NFL teams announce new partners

The New York Giants NFL franchise has signed a multi-year sponsorship agreement with electronics supplier Adorama, while Star Sports Tours has become the official fan travel partner of the Dallas Cowboys.

18 October 2011 Michael Long
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The New York Giants NFL franchise has signed a multi-year sponsorship agreement with electronics supplier Adorama, while Star Sports Tours has become the official fan travel partner of the Dallas Cowboys.

As the Giants’ official electronics retailer, New York-based Adorama will receive presence across all the side’s media, including on the side’s website and social networking profiles, as well as in-stadium branding and promotional opportunities. Financial details were not disclosed.

“It was important to us to choose a retail partner who stays ahead of the curve and can take advantage of the new technology opportunities to engage our fans in MetLife Stadium,” said Giants senior vice president Michael Stevens.

Brian Green, Adorama’s vice president of marketing, added: “We live in a time when fans, whether in the stadium or on the couch, are interacting with their mobile devices to enhance their enjoyment of the game. Adorama is at the forefront of mobile imaging, and we are excited to help push the boundaries of innovation while helping fans capture those exciting moments.”

Meanwhile, the Dallas Cowboys have selected Star Sports Tours as its official fan travel partner. Under the terms of the deal, financial terms of which were not released, the sports ticket provider will market travel packages, which include hotel accommodation, game-day tickets, Cowboys player autographs, stadium tours and other experiences, for Cowboys home and away games.

“We are absolutely dedicated to providing the best fan experience possible,” said Barry Griffith, vice president of operations, Star Sports Tours. “We have clients coming in from all over the country – California, New York, Virginia and as far away as Belgium, Germany, the UK and beyond – and believe me, when they travel that far to see the Dallas Cowboys play, they expect a first class experience. We enjoy delivering that.”

Jerry Jones Jr, Dallas Cowboys chief sales and marketing officer, added: “Star Sports Tours understands how important our fans are to this organisation, and their goal is to exceed those fans’ expectations on a weekly basis.”
 

NY Giants/ Dallas Cowboys – Adorama/ SST