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The Kansas City Chiefs’ 31-20 Super Bowl victory over the San Francisco 49ers drew in a 102 million total US audience for the National Football League (NFL) showpiece, according to domestic broadcaster Fox Sports.
The game – also broadcast on the Spanish-language Fox Deportes network and via Verizon’s mobile platform – ended its run in declining viewership by beating last year’s 100.7 million audience for the New England Patriots win over the Los Angeles Rams, the lowest rating for the Super Bowl since 2008. Fox Deportes’ linear channel secured an average audience of 757,000, a new Spanish-language Super Bowl record. The popular half-time show, this year featuring popstars Jennifer Lopez and Shakira, brought in 104.1 million viewers across both linear channels, according to Fox.
Despite a small rebound, Super Bowl LIV was still far short of matching the game’s peak when it bagged a 114.4 million audience in 2015. That said, the 2020 game ranks as the tenth most-watched Super Bowl of all time.
On the digital front, this year’s Super Bowl was the most-live streamed NFL showpiece in history. The broadcast from Miami delivered an average minute audience of 3.4 million, that figure represents 30 per cent year-on-year growth and is 103 per cent up on Fox’s Super Bowl stream in 2017.
In terms of social media traction, the Super Bowl was featured in 43.9 million interactions across Facebook, Instagram and Twitter. Half-time show performer Lopez led all personalities with 2.2 million interactions on Twitter, Facebook and Instagram, according to Nielsen. Game MVP and Kansas City quarterback Patrick Mahomes was the top player, with 514,000 interactions.
This year’s Super Bowl also saw significant increases in ticket resale values, with online marketplace StubHub claiming that its average price finished at US$6,634, 51 per cent higher than last year. Fellow ticketing service SeatGeek reported that its average resale price hit US$8,600 in the two days prior to the event.
Kansas City Chiefs’ 31-20 Super Bowl victory over the San Francisco 49ers drew in a 102 million total US audience
The Kansas City Chiefs’ 31-20 Super Bowl victory over the San Francisco 49ers drew in a 102 million total US audience for the National Football League (NFL) showpiece, according to domestic broadcaster Fox Sports.
The game – also broadcast on the Spanish-language Fox Deportes network and via Verizon’s mobile platform – ended its run in declining viewership by beating last year’s 100.7 million audience for the New England Patriots win over the Los Angeles Rams, the lowest rating for the Super Bowl since 2008. Fox Deportes’ linear channel secured an average audience of 757,000, a new Spanish-language Super Bowl record. The popular half-time show, this year featuring popstars Jennifer Lopez and Shakira, brought in 104.1 million viewers across both linear channels, according to Fox.
Despite a small rebound, Super Bowl LIV was still far short of matching the game’s peak when it bagged a 114.4 million audience in 2015. That said, the 2020 game ranks as the tenth most-watched Super Bowl of all time.
On the digital front, this year’s Super Bowl was the most-live streamed NFL showpiece in history. The broadcast from Miami delivered an average minute audience of 3.4 million, that figure represents 30 per cent year-on-year growth and is 103 per cent up on Fox’s Super Bowl stream in 2017.
In terms of social media traction, the Super Bowl was featured in 43.9 million interactions across Facebook, Instagram and Twitter. Half-time show performer Lopez led all personalities with 2.2 million interactions on Twitter, Facebook and Instagram, according to Nielsen. Game MVP and Kansas City quarterback Patrick Mahomes was the top player, with 514,000 interactions.
This year’s Super Bowl also saw significant increases in ticket resale values, with online marketplace StubHub claiming that its average price finished at US$6,634, 51 per cent higher than last year. Fellow ticketing service SeatGeek reported that its average resale price hit US$8,600 in the two days prior to the event.
