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YouTube has teamed up with US gambling brand FanDuel to provide a limited-time promotional offer for the National Football League’s (NFL) Sunday Ticket out-of-market package.
Confirmed:
- Between 21st August and 18th September, new FanDuel sportsbook customers who place a US$5 bet will receive US$200 in bonus bets and US$100 off NFL Sunday Ticket from YouTube and YouTube TV
- Existing FanDuel customers who bet US$5 will receive US$100 off NFL Sunday Ticket
- FanDuel to also launch ‘FanDuel Explore’ betting product for fans
Context:
The NFL confirmed Google-owned YouTube as the home of Sunday Ticket last December, with the deal reportedly worth between US$2 billion and US$2.5 billion per year. Google has also entered partnerships with both Verizon and Warner Bros Discovery to make the package available as part of various bundles.
Comment:
“Partnering with YouTube to help deliver NFL Sunday Ticket on YouTube and YouTube TV to our customers places FanDuel squarely at the intersection of one of the most valued sports and media offerings in the world,” said Mike Raffensperger, FanDuel chief commercial officer.
Coming next:
FanDuel will debut a new creative advertising campaign that will run throughout the NFL season.
