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The National Football League (NFL) has struck a seven-year partnership extension with Oakley to continue as its official eyewear provider.
Contract:
- Deal runs until 2030
- Oakley to carry on equipping all 32 NFL franchises’ players and staff with shields and eyewear, which feature Prizm Lens Technology
- Officially licensed, customisable eyewear will continue to be available to fans
- Oakley extends commitment to ‘Move The Game Forward’ campaign, which aims to empower emerging athletes and encourage positive community impact
Context:
Oakley first signed a four-year pact with the NFL in 2019 to become an official on-field partner and licensee of the league. It also meant NFL stars had the option to wear tinted helmet visors for the first time in 20 years.
The seven-year extension follows the announcement of the eyewear brand’s NFL FLAG partnership and latest drop of Kansas City Chiefs quarterback Patrick Mahomes’ Signature Series Collection.
As well as two-time MVP Mahomes, Oakley’s NFL athlete roster includes DK Metcalf, Derwin James and Justin Jefferson.
Comment:
“The partnership with the NFL is far from being a conventional sponsorship deal; rather, it grants us the opportunity to offer young people access to sport, a better life and community,” says Caio Amato, Oakley’s global head of marketing.
“This collaboration not only nurtures athletes but also shapes well-rounded individuals to make a difference both on and off the field. Moving forward, our goal is to continue inspiring these kids to believe in themselves, to be who they are, while also pushing the boundaries of innovation to establish a new standard for the entire sports industry.”
Coming next:
Oakley has sealed its partnership extension in time for the new NFL season, which kicks off on 7th September.
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