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The National Football League (NFL) would make up to US$673 million in revenue if it was to introduce a jersey patch program, according to a new study from sponsorship valuation platform Turnstile.
Confirmed:
- Turnstile estimates the cumulative value across the league for brand exposure that jersey patch partners would gain, to be US$458 million
- Jersey patches would also cumulatively add US$181 million worth of intellectual property value, with additional contractual benefits across the league contributing a further US$34 million in value, the study says
- Average deal value per franchise is estimated to be around US$21.1 million
- According to Turnstile, the NFL’s sponsorship revenue would increase by 25 per cent should the programme be introduced
Context:
The NFL remains the only major US sporting league yet to have introduced jersey patches, with the likes of the National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB) having all allowed branding on team uniforms in the last few years.
Coming next:
The NFL is set to bring in record revenues during the upcoming season, thanks to increased earnings from the new broadcast deals kicking in.
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