Getty Images
The number of people who watch National Football League (NFL) content on a mobile device has more than doubled in the past year, according to new research by industry analyst Conviva.
Data from the latest State of Streaming report indicates that more viewers are adopting streaming options to watch NFL content, with the league seeing a 109 per cent rise in mobile viewership between the third financial quarters of 2018 and 2019. By way of comparison, the NFL’s TV viewership grew by 66 per cent over the same 12-month period.
The NFL also saw the number of single-video views for its content go up by 77 per cent and its overall domestic streaming viewership increase by 49 per cent.
While mobile NFL viewership appears to be trending upwards, the minutes per play remain at around an average of eight minutes. Conviva says that is an indication fans who stream NFL content on their phones are checking in on their favourite teams rather than choosing that platform to watch a game in its entirety.
Fans streaming NFL content via TVs or larger devices watched for an average of 24 and 22 minutes, respectively. Meaning that, while mobile has a 39 per cent share of all NFL video content plays, it accounts for 18 per cent of the total minutes watched.
“The NFL is a microcosm for what is happening across the entire entertainment industry. Streaming is an integral part of the TV viewing experience,” said Bill Demas, Conviva’s chief executive.
“This data shows not only are NFL fans still watching their favourite teams, but also they are finding new and flexible ways to follow the action. NFL fans are flocking to streaming at a higher rate than overall viewers, especially on mobile, indicating football fans appreciate the convenience streaming offers.”
According to Conviva’s data, which was collated as part of a review of consumption habits across more than 180 countries, NFL fans are also embracing video on social media.
Overall, Facebook has the largest share of NFL video fan audience at 44 per cent, while Twitter dominates for the largest share of posts at 55 per cent, though appetite varies by team and platform.
For example, Miami Dolphins fans watch roughly 168 per cent more of their team’s Facebook videos than the average across the NFL. Whereas, New York Giants fans prefer YouTube, watching more than three-times number of team videos compared to the average of others in the league. Instagram is the preferred destination for New England Patriots fans, watching 227 per cent more videos views compared to the NFL average.
The number of people who watch National Football League (NFL) content on a mobile device has more than doubled in the past year, according to new research by industry analyst Conviva.
Data from the latest State of Streaming report indicates that more viewers are adopting streaming options to watch NFL content, with the league seeing a 109 per cent rise in mobile viewership between the third financial quarters of 2018 and 2019. By way of comparison, the NFL’s TV viewership grew by 66 per cent over the same 12-month period.
The NFL also saw the number of single-video views for its content go up by 77 per cent and its overall domestic streaming viewership increase by 49 per cent.
While mobile NFL viewership appears to be trending upwards, the minutes per play remain at around an average of eight minutes. Conviva says that is an indication fans who stream NFL content on their phones are checking in on their favourite teams rather than choosing that platform to watch a game in its entirety.
Fans streaming NFL content via TVs or larger devices watched for an average of 24 and 22 minutes, respectively. Meaning that, while mobile has a 39 per cent share of all NFL video content plays, it accounts for 18 per cent of the total minutes watched.
“The NFL is a microcosm for what is happening across the entire entertainment industry. Streaming is an integral part of the TV viewing experience,” said Bill Demas, Conviva’s chief executive.
“This data shows not only are NFL fans still watching their favourite teams, but also they are finding new and flexible ways to follow the action. NFL fans are flocking to streaming at a higher rate than overall viewers, especially on mobile, indicating football fans appreciate the convenience streaming offers.”
According to Conviva’s data, which was collated as part of a review of consumption habits across more than 180 countries, NFL fans are also embracing video on social media.
Overall, Facebook has the largest share of NFL video fan audience at 44 per cent, while Twitter dominates for the largest share of posts at 55 per cent, though appetite varies by team and platform.
For example, Miami Dolphins fans watch roughly 168 per cent more of their team’s Facebook videos than the average across the NFL. Whereas, New York Giants fans prefer YouTube, watching more than three-times number of team videos compared to the average of others in the league. Instagram is the preferred destination for New England Patriots fans, watching 227 per cent more videos views compared to the NFL average.
