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The 2023 National Football League (NFL) Draft saw its TV and digital audience increase by 12 per cent year-over-year (YoY) across US broadcasters ABC, ESPN, ESPN2 and ESPN Deportes, as well as on the NFL Network and ESPN’s digital channels.
Confirmed:
- Average audience of six million viewers watched the three-day event
- Each day of the draft increased its average viewership on TV and digital platforms YoY
- The draft drew a total unduplicated US audience of 54.4 million viewers
- 312,000 fans attended the draft in Kansas City
Context:
The strong ratings for the draft emphasise the enormous appeal the NFL has, even for an event held in the offseason. As well as fans, brands are evidently interested in the league’s young newcomers, with this year’s number one draft pick Bryce Young signing an endorsement deal with Jordan Brand prior to the event.
Coming next:
The NFL is set to announce its fixture scheduling for the 2023 season later this month.
