Brazil and Paris Saint-Germain soccer star Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).
The deal will see the 26-year-old appear exclusively across the company’s marketing campaigns and advertising platforms, including personal appearances.
QNB is already a major sponsor of PSG, with its logo appearing on the sleeve of the team’s playing shirts. The Doha-based commercial bank is owned by the Qatar Investment Authority (QSI), whose subsidiary Qatar Sports Investments (QSI) completed a takeover of French champions PSG in 2012.
QSI funded Neymar’s world-record transfer from Barcelona to PSG in August last year, when the Ligue 1 club splashed out an eye-watering €222 million on bringing the Brazilian to France. Since then, the move has come under increased scrutiny with several reports suggesting that PSG took advantage of sponsorship deals funded by their owners to tip-toe around Uefa’s financial fair play (FFP) regulations.
“Neymar Jr is undoubtedly the best brand ambassador with whom we share the same values that will bring a lot of passion to deliver an exceptional experience to our customers,” said Yousef Darwish, general manager of QNB group communications.
“This partnership with Neymar Jr enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”
The partnership adds to Neymar’s already expansive endorsement portfolio, which includes deals with the likes of Nike, Oppo and TCL, while he was also recently unveiled as one of a number of soccer players to sign up for the launch of digital content platform OTRO.
Commenting on his son’s tie-up with QNB, Neymar’s father, Neymar Santos Sr, who negotiated the deal, added: “Neymar Jr shares the same values with QNB and its constant pursuit of excellence and achieving great results in every game. We are happy to support QNB's efforts to bring football community together through football and inspire people not to only pursue success but challenges, to be better.”
Neymar faces a race to be fit for PSG’s decisive Uefa Champions League tie away to Red Star Belgrade on Tuesday, when the French outfit need a win to guarantee qualification for the knockout stages of the competition.
Brazil and Paris Saint-Germain soccer star Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).
The deal will see the 26-year-old appear exclusively across the company’s marketing campaigns and advertising platforms, including personal appearances.
QNB is already a major sponsor of PSG, with its logo appearing on the sleeve of the team’s playing shirts. The Doha-based commercial bank is owned by the Qatar Investment Authority (QSI), whose subsidiary Qatar Sports Investments (QSI) completed a takeover of French champions PSG in 2012.
QSI funded Neymar’s world-record transfer from Barcelona to PSG in August last year, when the Ligue 1 club splashed out an eye-watering €222 million on bringing the Brazilian to France. Since then, the move has come under increased scrutiny with several reports suggesting that PSG took advantage of sponsorship deals funded by their owners to tip-toe around Uefa’s financial fair play (FFP) regulations.
“Neymar Jr is undoubtedly the best brand ambassador with whom we share the same values that will bring a lot of passion to deliver an exceptional experience to our customers,” said Yousef Darwish, general manager of QNB group communications.
“This partnership with Neymar Jr enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”
The partnership adds to Neymar’s already expansive endorsement portfolio, which includes deals with the likes of Nike, Oppo and TCL, while he was also recently unveiled as one of a number of soccer players to sign up for the launch of digital content platform OTRO.
Commenting on his son’s tie-up with QNB, Neymar’s father, Neymar Santos Sr, who negotiated the deal, added: “Neymar Jr shares the same values with QNB and its constant pursuit of excellence and achieving great results in every game. We are happy to support QNB's efforts to bring football community together through football and inspire people not to only pursue success but challenges, to be better.”
Neymar faces a race to be fit for PSG’s decisive Uefa Champions League tie away to Red Star Belgrade on Tuesday, when the French outfit need a win to guarantee qualification for the knockout stages of the competition.
QNB Group Communications
