The World Triathlon Corporation (WTC) has announced that sports equipment brand Newton Running has become the official US footwear and run course partner of Ironman.
The deal, which sees Netwton replace former Ironman footwear partner K-Swiss, will begin with the 2013 Ironman 70.3 California on 30th March. The exact duration and financial terms of the agreement were not announced.
“Ironman is extremely pleased to join forces with Newton Running,” said Andrew Messick, chief executive, WTC. “We truly believe in the product Newton Running offers, as they have certainly had a valuable impact on Ironman competition. We look forward to sharing Newton’s vast running expertise with the Ironman community during our partnership.”
“Newton Running was ‘born’ at Ironman when we sold our first pair of Newton Running shoes at the Ironman 70.3 California event in 2007,” said Newton Running chief executive Jerry Lee. “Triathletes were the first to embrace our innovative technology and gave us the start we needed to become the running-shoe brand we are today. This sponsorship is a celebration of our heritage in triathlon and our desire to support the sport and the athletes who believed in us from the beginning.
Newton Running – Ironman