Newcastle United tap StormGain to fill sleeve sponsorship void

Crypto trading platform links up with Premier League club for 2019/20 season.

26 July 2019 Sam Carp
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Top-flight English soccer side Newcastle United have named crypto trading platform StormGain as their new sleeve sponsor.

The deal, which was brokered by WH Sports Group, will see StormGain’s logo adorn the left sleeve of the Premier League club’s playing shirts during the 2019/20 season.

StormGain is Newcastle’s first sleeve sponsor since the club’s deal for the 2017/18 campaign with Indian tyre manufacturer MRF came to an end.

The financial terms of Newcastle’s deal with StormGain have not been made public.

Dale Aitchison, Newcastle’s head of commercial, said: “We are always looking to support the club’s development by pursuing new commercial opportunities and this represents another important partnership for the club.”

StormGain, which joins online gaming company Fun88 on Newcastle’s shirts, will also offer the club’s fans the chance to take part in a range of promotions, which will provide the opportunity to attend matches and club training sessions.

“We are thrilled to be partnering with an exciting and a leading football club such as Newcastle United,” added StormGain chief executive Alex Althausen. “We believe the collaboration of cryptocurrencies and mainstream sports is inevitable, therefore its’ a privilege and honor for StormGain to be the spearhead of the blockchain community colliding with mainstream sports.”

The Magpies, now managed by Steve Bruce following the departure of Rafa Benitez, begin the new season with a home game against Arsenal on 11th August.

Top-flight English soccer side Newcastle United have named crypto trading platform StormGain as their new sleeve sponsor.

The deal, which was brokered by WH Sports Group, will see StormGain’s logo adorn the left sleeve of the Premier League club’s playing shirts during the 2019/20 season.

StormGain is Newcastle’s first sleeve sponsor since the club’s deal for the 2017/18 campaign with Indian tyre manufacturer MRF came to an end.

The financial terms of Newcastle’s deal with StormGain have not been made public.

Dale Aitchison, Newcastle’s head of commercial, said: “We are always looking to support the club’s development by pursuing new commercial opportunities and this represents another important partnership for the club.”

StormGain, which joins online gaming company Fun88 on Newcastle’s shirts, will also offer the club’s fans the chance to take part in a range of promotions, which will provide the opportunity to attend matches and club training sessions.

“We are thrilled to be partnering with an exciting and a leading football club such as Newcastle United,” added StormGain chief executive Alex Althausen. “We believe the collaboration of cryptocurrencies and mainstream sports is inevitable, therefore its’ a privilege and honor for StormGain to be the spearhead of the blockchain community colliding with mainstream sports.”

The Magpies, now managed by Steve Bruce following the departure of Rafa Benitez, begin the new season with a home game against Arsenal on 11th August.

Newcastle United FC