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Nent secures WSL rights for Viaplay service in nine territories

Streaming platform also secures top-flight women’s soccer from Italy, Spain, Denmark and Germany.

8 March 2021 Tom Bassam

Getty Images

  • WSL expands broadcast reach with three-year Nent deal
  • Domestic coverage of Danish Gjensidige Kvindeliga includes select linear broadcasts
  • Viaplay set to go live in Baltic region on 9th March with Poland to follow in August

European broadcast giant Nordic Entertainment Group (Nent Group) has announced a host of women’s soccer rights deals for its Viaplay streaming service covering nine territories.

They include an exclusive contract for England’s top-flight FA Women’s Super League (WSL), which comprises two matches per round and runs until the end of the 2023/24 season.

The deals, announced to coincide with International Women’s Day, also include Italy’s top-tier Serie A; the elite Frauen Bundesliga from Germany; the top Danish league, Gjensidige Kvindeliga; and selected matches from Spain's Liga Iberdrola.

All of the contracts cover Viaplay’s nine active or soon-to-be-active territories, which are Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland.

Serie A coverage has already begun and will feature two matches per round, plus the semi-finals and final of the Italian league’s knockout cup tournament.

For Liga Iberdrola, up to 35 matches per season will be shown on Viaplay with the home matches of Barcelona, Real Madrid, Athletic Club, CFF Madrid and CD Santa Teresa all secured until 2022/23.

The Gjensidige Kvindeliga coverage kicks off next season, with all matches broadcast live on Viaplay, with selected games being aired on linear TV in Denmark until 2023/24.

The Frauen Bundesliga is already being offered in Sweden, Denmark, Finland, Norway and Iceland. That coverage will expanded to the Baltic region and Poland, with between 44 and 60 matches per season available as part of a deal that expires at the end of the 2021/22 season.

Anders Jensen, Nent Group president and chief executive, said: “We want Viaplay to have the strongest sports offer across our markets. And this acquisition of women's top-tier football further strengthens this position.

“Women's football is developing rapidly both on and off the pitch. Nent Group and Viaplay are thrilled to be part of this journey, and we have big expectations for the years to come.”

Viaplay is set to be launched in the Baltics on 9th March, with the Polish service set to follow in August 2021.

Viaplay streaming service has secured an exclusive contract for FA Women’s Super League rights

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