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US broadcaster NBCUniversal and social media giant Twitter have extended their content alliance to include both the rescheduled Tokyo 2020 Olympics and the Beijing 2022 Winter Games.
Most elements of the partnership mirror the original agreement, which was announced solely for Tokyo 2020 in July last year before the event was postponed due to Covid-19.
The pair will work together to amplify NBC’s coverage of the Olympics by producing daily, original programming for Twitter live from the host city of each event.
A daily poll will also allow Twitter users to choose one live look-in to NBC’s primetime broadcast, while the social media platform will also share real-time video highlights throughout each day of the two events.
All content will be available to users in the US via the @NBCOlympics Twitter handle.
As per the original agreement, NBC will lead on the sale of advertising inventory for the live Twitter content, which will be sold as in-stream sponsorships.
Gary Zenkel, president of NBC Olympics, said: “Extending our now multi-Games relationship with Twitter to Tokyo for the Summer Games in 2021 and Winter Games in 2022 from Beijing will again put NBC Olympics’ coverage in front of the vast and very active Twitter audience with great Olympic moments, great Olympic programming and a nightly peek into our primetime broadcast for those not yet in front of their televisions.”
“Few events bring to the world together like the Olympics and we truly anticipate that both the upcoming Summer Games and Winter Games will be massive global celebrations like no other,” added TJ Adeshola, head of sports partnerships at Twitter. “We can’t wait to join forces with a fantastic content partner like NBC Olympics to pair real-time Twitter conversation with premium sports action to give fans a unique real-time Olympics experience they won’t find anywhere else.”
The rescheduled Tokyo Olympics are set to run from 23rd July to 8th August next year, while the Beijing Winter Games are due to start on 4th February 2022.
US broadcaster NBCUniversal and social media giant Twitter have extended their content alliance to include both the rescheduled Tokyo 2020 Olympics and the Beijing 2022 Winter Games.
Most elements of the partnership mirror the original agreement, which was announced solely for Tokyo 2020 in July last year before the event was postponed due to Covid-19.
The pair will work together to amplify NBC’s coverage of the Olympics by producing daily, original programming for Twitter live from the host city of each event.
A daily poll will also allow Twitter users to choose one live look-in to NBC’s primetime broadcast, while the social media platform will also share real-time video highlights throughout each day of the two events.
All content will be available to users in the US via the @NBCOlympics Twitter handle.
As per the original agreement, NBC will lead on the sale of advertising inventory for the live Twitter content, which will be sold as in-stream sponsorships.
Gary Zenkel, president of NBC Olympics, said: “Extending our now multi-Games relationship with Twitter to Tokyo for the Summer Games in 2021 and Winter Games in 2022 from Beijing will again put NBC Olympics’ coverage in front of the vast and very active Twitter audience with great Olympic moments, great Olympic programming and a nightly peek into our primetime broadcast for those not yet in front of their televisions.”
“Few events bring to the world together like the Olympics and we truly anticipate that both the upcoming Summer Games and Winter Games will be massive global celebrations like no other,” added TJ Adeshola, head of sports partnerships at Twitter. “We can’t wait to join forces with a fantastic content partner like NBC Olympics to pair real-time Twitter conversation with premium sports action to give fans a unique real-time Olympics experience they won’t find anywhere else.”
The rescheduled Tokyo Olympics are set to run from 23rd July to 8th August next year, while the Beijing Winter Games are due to start on 4th February 2022.
