National Basketball Association (NBA) franchise the Phoenix Suns have agreed to a multi-year contract extension with telecommunications company Verizon.
As part of the deal, the two organisations will launch a number of new initiatives that will turn the team’s home arena, US Airways Center, into a ‘technology wonderland’. These include a ‘mobile wallet’ that will house tickets, arena cash and other fan-friendly features, unique content within the team’s mobile app and the installation of iBeacons at US Airways Center.
The Suns will also integrate the Verizon brand at their home arena in the form of a centre hung scoreboard that is wrapped to resemble a Verizon tablet.
“We take great pride in the fan experience we provide here at US Airways Center, and our new agreement with Verizon will take that to an unprecedented level,” said Jason Rowley, president of the Phoenix Suns. “Verizon has been an incredible partner in our efforts to remain at the forefront of technology in sports, and we’re looking forward to continuing that with them for the foreseeable future.”
Andrés Irlando, president of Verizon Wireless’ Southwest Region added: “Verizon is proud to continue our work with the Phoenix Suns. This is much more than a sports sponsorship, it’s about working together to blaze new trails in technological innovation to deliver the best experience for fans and players.”
In 2012, the Suns were the first NBA team to integrate wireless technology into their basketball operations by using tablets powered by Verizon on the team’s bench.
The Suns suffered a 102-91 home defeat to the Memphis Grizzlies on Wednesday.
Photo: Matt York/PA Images