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NBA targets Gen Alpha and Gen Z fans with Zigazoo partnership

League to promote challenges and questions to users across children-friendly social network.

31 May 2023 Josh Sim

Getty Images

The National Basketball Association (NBA) has signed a multi-year partnership with children-friendly social network Zigazoo to boost the league’s fandom and engagement among Generation Alpha and Gen Z.


  • The NBA will promote a series of challenges and questions to users across the Zigazoo and Zigazoo Kids platforms
  • Interactive content across Zigazoo will feature questions such as asking users who they want to win the NBA Finals and who their favourite player is 
  • Responses to the NBA’s challenges to take place only in video form


The NBA is an investor in Zigazoo, alongside the likes of tennis legend Serena Williams, as well as Animoca Brands, Dapper Labs and OneFootball. The league has also previously worked with the company around its All-Star Weekend and playoffs as part of efforts to engage younger fans.

Zigazoo, which was valued at US$100 million after its series A funding round last June, offers a unique digital experience by focusing on a video-thread format instead of using text comments.

Coming next:

The partnership tips off with the NBA Finals, which begin on 1st June.

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