NBA TV linear network goes direct to consumer

Basketball league offers digital access to in-house channel for US$7 per month.

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NBA TV, the National Basketball Association’s (NBA) linear network managed in partnership with Turner Sports, has become the first dedicated sports league channel to launch a direct-to-consumer (DTC) subscription offering.

The channel, which includes more than 100 exclusive live NBA games per season, has been added to the NBA’s official website and app, alongside on-demand video content, and will enable viewers to access NBA TV content using mobile and connected devices.

The offer is available for US$6.99 per month or US$59.99 annually, and will also continue on an authenticated basis for fans who get NBA TV via a pay-TV operator.

“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” said Chris Benyarko, the NBA’s senior vice president for DTC. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”

The move comes after NBA Digital – the department jointly run by the league and Turner Sport, which also operate the NBA League Pass over-the-top (OTT) service – recently debuted a new NBA TV franchise called Center Court, which features a series of 20 live 2019/20 NBA games with enhanced viewing options.

They include new camera angles with footage captured exclusively on smartphones, live on-screen group chats with celebrity influencers, in-depth analytics and statistical graphics, and social media integration.

“Innovation has always been at the core of our NBA Digital partnership,” said Tina Shah, Turner Sports’ executive vice president and general manager. “The launch of this direct-to-consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands.”

The NBA has also announced an expansion to its existing media partnerships in the Philippines to include the distribution of NBA League Pass via digital and telecommunications providers Globe Telecom, Smart Communications, and PLDT. 

All three operators will offer League Pass, Team Choice and Three-Game Choice packages, starting at US$1.70 a month, as well as a weekly pricing option for the League Pass package. 

“It’s terrific to continue this journey with Globe, PLDT and Smart, companies that share our commitment to innovation as we create authentic NBA experiences tailor-made for our digital-savvy consumers,” said Carlo Singson, manager director the NBA in the Philippines.

“Building on the introduction of live regular season games on NBA Philippines Facebook and Twitter, we are working closely with the nation’s leading digital services and telecommunications providers to introduce affordable packages and data bundles to make the NBA more accessible to millions of our fans across the country.”

NBA TV, the National Basketball Association’s (NBA) linear network managed in partnership with Turner Sports, has become the first dedicated sports league channel to launch a direct-to-consumer (DTC) subscription offering.

The channel, which includes more than 100 exclusive live NBA games per season, has been added to the NBA’s official website and app, alongside on-demand video content, and will enable viewers to access NBA TV content using mobile and connected devices.

The offer is available for US$6.99 per month or US$59.99 annually, and will also continue on an authenticated basis for fans who get NBA TV via a pay-TV operator.

“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” said Chris Benyarko, the NBA’s senior vice president for DTC. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”

The move comes after NBA Digital – the department jointly run by the league and Turner Sport, which also operate the NBA League Pass over-the-top (OTT) service – recently debuted a new NBA TV franchise called Center Court, which features a series of 20 live 2019/20 NBA games with enhanced viewing options.

They include new camera angles with footage captured exclusively on smartphones, live on-screen group chats with celebrity influencers, in-depth analytics and statistical graphics, and social media integration.

“Innovation has always been at the core of our NBA Digital partnership,” said Tina Shah, Turner Sports’ executive vice president and general manager. “The launch of this direct-to-consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands.”

The NBA has also announced an expansion to its existing media partnerships in the Philippines to include the distribution of NBA League Pass via digital and telecommunications providers Globe Telecom, Smart Communications, and PLDT. 

All three operators will offer League Pass, Team Choice and Three-Game Choice packages, starting at US$1.70 a month, as well as a weekly pricing option for the League Pass package. 

“It’s terrific to continue this journey with Globe, PLDT and Smart, companies that share our commitment to innovation as we create authentic NBA experiences tailor-made for our digital-savvy consumers,” said Carlo Singson, manager director the NBA in the Philippines.

“Building on the introduction of live regular season games on NBA Philippines Facebook and Twitter, we are working closely with the nation’s leading digital services and telecommunications providers to introduce affordable packages and data bundles to make the NBA more accessible to millions of our fans across the country.”