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Sky Italia has signed a new four-year deal with the National Basketball Association (NBA) that sees the Italian pay-TV broadcaster retain its domestic broadcast rights and management of the league’s official local website.
The deal gives Sky the rights to air more than 300 regular-season matches live, which will continue to be exploited on its dedicated NBA channel, Sky Sport NBA, which was created in 2018 as part of Sky’s change in distribution strategy. The broadcaster will show at least one league match per day, as well as highlights and analysis shows, including 48 weekend primetime matches.
The pay-TV broadcaster also has the exclusive Italian rights to the whole range of NBA properties, including the annual NBA All-Star game, the play-offs, conference and overall finals matches.
The deal also sees Sky retain the NBA’s Italian website, where it will host video highlights along with news, stats, scores, in-depth analysis and content produced specifically for that platform. Sky gained control of the NBA platform in 2016 taking over from the website of Italian sports newspaper Gazzetta dello Sport.
Sky’s dedicated NBA channel launched in 2018 as part of Sky Italia’s wider overhaul of its channels which saw a range of similar channels created.
Marzio Perrelli, executive vice-president at Sky Sport, said: “Sky remains the point of reference for the many NBA fans in Italy and will ensure the usual exceptional coverage, with even more matches in primetime and an enhanced editorial quality.”
The NBA has also announced a deal with Infront, that will see the agency’s Italian office market the league’s sponsorship rights in the country.
Sky Italia has signed a new four-year deal with the NBA
Sky Italia has signed a new four-year deal with the National Basketball Association (NBA) that sees the Italian pay-TV broadcaster retain its exclusive broadcast rights and management of the league’s official local website.
The deal gives Sky the rights to air more than 300 regular-season matches live, which will continue to be exploited on its dedicated NBA channel, Sky Sport NBA, which was created in 2018 as part of Sky’s change in distribution strategy. The broadcaster will show at least one league match per day, as well as highlights and analysis shows, including 48 weekend primetime matches.
The pay-TV broadcaster also has the exclusive Italian rights to the whole range of NBA properties, including the annual NBA All-Star game, the play-offs, conference and overall finals matches.
The deal also sees Sky retain the NBA’s Italian website, where it will host video highlights along with news, stats, scores, in-depth analysis and content produced specifically for that platform. Sky gained control of the NBA platform in 2016 taking over from the website of Italian sports newspaper Gazzetta dello Sport.
Sky’s dedicated NBA channel launched in 2018 as part of Sky Italia’s wider overhaul of its channels which saw a range of similar channels created.
Marzio Perrelli, executive vice-president at Sky Sport, said: “Sky remains the point of reference for the many NBA fans in Italy and will ensure the usual exceptional coverage, with even more matches in primetime and an enhanced editorial quality.”
The NBA has also announced a deal with Infront, that will see the agency’s Italian office market the league’s sponsorship rights in the country.
