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NBA expands SiriusXM deal to include extra radio streaming rights

Subscribers get access to official broadcasts for all 30 teams.

11 January 2021 Ed Dixon

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  • Liberty Media-owned network offering three-month trial to Premier Streaming package for US$1
  • SiriusXM also provides live coverage of NFL, MLB, Nascar, PGA Tour and college sports

The National Basketball Association (NBA) has expanded its partnership with the SiriusXM radio broadcasting company to include additional streaming rights, effective from the current 2020/21 season.

Subscribers to SiriusXM will now have access to the network’s Premier Streaming package for live audio broadcasts of every game from the North American basketball league. This means they can listen to 30 additional play-by-play channels on the SiriusXM app and the network’s website, which will carry the official radio broadcast for each NBA team.

A three-month trial to SiriusXM’s Premier Streaming package is currently being offered for US$1, after which it costs US$13 per month.

Subscribers with either a SiriusXM Premier or SiriusXM Essential Streaming package will also be able to tune in to the 24/7 channel SiriusXM NBA Radio, which provides in-depth news and analysis of the league. Additionally, they will be able to access NBA content on the SiriusXM app and website, as well as on connected devices and smart speakers.

Streaming access to NBA programming will continue to be available to subscribers via the SiriusXM All Access satellite service, which can be heard via traditional radio and on the SiriusXM app.

For Liberty Media-owned SiriusXM, which saw its revenue increase by 35 per cent year-on-year (YoY) to US$7.8 billion for 2019, the deal strengthens its coverage of US sport. As well as the NBA, it offers live play-by-play coverage from the likes of the National Football League (NFL), Major League Baseball (MLB), Nascar, the PGA Tour and college sports.

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