The National Basketball Association (NBA) has announced a multi-year extension of its partnership with Kia Motors.
In a deal confirmed on Tuesday, the South Korean car manufacturer will continue to be listed as the official automotive partner of the NBA, the Women’s National Basketball Association (WNBA) and the NBA G League.
Additionally, the company will become an associate partner of the annual NBA Draft and will remain the title partner of the Kia NBA Tip-Off, the Kia NBA All-Star MVP award and the monthly Kia NBA Performance Awards, which recognise the top player and rookie from each conference.
Kia first joined forces with the NBA in 2008 and also has partnerships with 11 of the league’s franchises, including last season’s top two teams, the Cleveland Cavaliers and champions Golden State Warriors.
“Kia has been deeply integrated into the year-round NBA experience since becoming a partner in 2008,” said Kerry Tatlock, senior vice president of global partnerships for the NBA. “We’re excited to continue to grow the partnership by building upon all of the engagement programs that connect Kia with the diverse fans across the league’s channels.”
Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an uptick in consideration of the Kia brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans.
“Both Kia and the NBA have a broad appeal across a large segment of the consumer public and through this partnership we hope to keep Kia top-of-mind among the confident, independent NBA fans and drive them, literally to Kia’s showrooms.”
The NBA made its highly anticipated return on Tuesday, as the Cleveland Cavaliers beat the Boston Celtics 102-99 before the Golden State Warriors blew a 17-point lead to suffer a surprise 122-121 defeat at the hands of the Houston Rockets.
The National Basketball Association (NBA) has announced a multi-year extension of its partnership with Kia Motors.
In a deal confirmed on Tuesday, the South Korean car manufacturer will continue to be listed as the official automotive partner of the NBA, the Women’s National Basketball Association (WNBA) and the NBA G League.
Additionally, the company will become an associate partner of the annual NBA Draft and will remain the title partner of the Kia NBA Tip-Off, the Kia NBA All-Star MVP award and the monthly Kia NBA Performance Awards, which recognise the top player and rookie from each conference.
Kia first joined forces with the NBA in 2008 and also has partnerships with 11 of the league’s franchises, including last season’s top two teams, the Cleveland Cavaliers and champions Golden State Warriors.
“Kia has been deeply integrated into the year-round NBA experience since becoming a partner in 2008,” said Kerry Tatlock, senior vice president of global partnerships for the NBA. “We’re excited to continue to grow the partnership by building upon all of the engagement programs that connect Kia with the diverse fans across the league’s channels.”
Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an uptick in consideration of the Kia brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans.
“Both Kia and the NBA have a broad appeal across a large segment of the consumer public and through this partnership we hope to keep Kia top-of-mind among the confident, independent NBA fans and drive them, literally to Kia’s showrooms.”
The NBA made its highly anticipated return on Tuesday, as the Cleveland Cavaliers beat the Boston Celtics 102-99 before the Golden State Warriors blew a 17-point lead to suffer a surprise 122-121 defeat at the hands of the Houston Rockets.
