The National Basketball Association’s (NBA) inaugural Paris Game between the Charlotte Hornets and the Milwaukee Bucks will be supported by 14 partners, the league’s highest for its annual European fixture.
Joining presenting partner BeIN Sports for the 24th January game are Beats by Dr Dre, Fanatics, Foot Locker, Gatorade, Nike, ParionsSport, SAP, Tissot and 2K, along with promotional partners Accor, La Banque Postale, Pringles and Yop.
Highlights from the partnerships include Beats supporting NBA House, the league’s interactive fan experience and hospitality venue, through a branded DJ booth, product display and hosting various on-court games, as well as sponsoring an on-screen karaoke segment during the game.
Gatorade will present clinics during the week of the game supporting the development of coaches, referees and university students, with two clinic participants getting a chance to win tickets to the game and compete in the Gatorade Skills Challenge during the interval.
Swiss watchmaker Tissot has taken up residence in a 50-square-metre NBA pop-up store at Westfield Les 4 Temps. It is also hosting a full NBA takeover through the month of January in its stores on the Champs Elysees and La Defense, as well was supporting the game through a variety of out-of-home advertisements.
“The response from fans and the wider business community has been unprecedented, resulting in a record 14 partners for our first regular-season game in France,” said Vandana Balachandar, the NBA’s European and Middle East vice president of global partnerships.
“We thank all our partners for their collaboration across a variety of exciting fan engagement activities as Paris looks forward to celebrating the NBA and welcoming basketball fans from around the world.”
The sold out game between the Hornets and the Bucks at the AccorHotels Arena marks the first regular-season match in the French capital. It will be the Hornets’ second appearance in the city, having played a pre-season fixture there in 1994. For the Bucks, currently top of the Eastern Conference, it will be their first trip to France.
The 14 sponsorship deals mark a new high for an NBA game in Europe.
The National Basketball Association’s (NBA) inaugural Paris Game between the Charlotte Hornets and the Milwaukee Bucks will be supported by 14 partners, the league’s highest for its annual European fixture.
Joining presenting partner BeIN Sports for the 24th January game are Beats by Dr Dre, Fanatics, Foot Locker, Gatorade, Nike, ParionsSport, SAP, Tissot and 2K, along with promotional partners Accor, La Banque Postale, Pringles and Yop.
Highlights from the partnerships include Beats supporting NBA House, the league’s interactive fan experience and hospitality venue, through a branded DJ booth, product display and hosting various on-court games, as well as sponsoring an on-screen karaoke segment during the game.
Gatorade will present clinics during the week of the game supporting the development of coaches, referees and university students, with two clinic participants getting a chance to win tickets to the game and compete in the Gatorade Skills Challenge during the interval.
Swiss watchmaker Tissot has taken up residence in a 50 square metre NBA pop-up store at Westfield Les 4 Temps. It is also hosting a full NBA takeover through the month of January in its stores on the Champs Elysees and La Defense, as well was supporting the game through a variety of out of home advertisements.
“The response from fans and the wider business community has been unprecedented, resulting in a record 14 partners for our first regular-season game in France,” said Vandana Balachandar, the NBA’s European and Middle East vice president of global partnerships.
“We thank all our partners for their collaboration across a variety of exciting fan engagement activities as Paris looks forward to celebrating the NBA and welcoming basketball fans from around the world.”
The sold out game between the Hornets and the Bucks at the AccorHotels Arena marks the first regular-season match in the French capital. It will be the Hornets’ second appearance in the city, having played a pre-season fixture there in 1994. For the Bucks, currently top of the Eastern Conference, it will be their first trip to France.
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