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NBA extends Genius Sports and Sportradar betting data deals

Both companies retain non-exclusive data distribution rights for NBA and WNBA.

29 October 2020 Ed Dixon

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The National Basketball Association (NBA) has announced multi-year extensions of its official betting data partnerships with Genius Sports Group (GSG) and Sportradar.

The two rival sports data companies retain non-exclusive rights to distribute official NBA and Women’s National Basketball Association (WNBA) betting data to licensed sports betting operators in the US. Currently, the league has more than 20 sports betting partnerships with operators.

GSG and Sportradar will continue to work closely with the NBA to offer fans access to real-time, official betting data. The tie-up will cover the NBA and WNBA’s regular season and playoffs. Both companies can also distribute betting data products which utilise the official data feed to both licensed sports betting operators and platform providers.

Financial terms of the extension, which prolongs a landmark arrangement that began in November 2018, have not been disclosed.

By way of comparison, Sportico reported that late-stage bidding to exclusively distribute the National Hockey League’s (NHL) gambling data passed US$250 million. That ten-year contract was awarded to Sportradar in August.

The news also arrives just days after GSG confirmed plans to list on the New York Stock Exchange, having agreed a US$1.5 billion merger with special purpose acquisition company (SPAC) dMY Technology Group II.

“Over the past two seasons, Sportradar and Genius Sports Group have been sources for official NBA betting data, which is crucial for authorised gaming operators and ultimately fans who engage with NBA and WNBA games through betting,” said Scott Kaufman-Ross, the NBA’s senior vice president, head of fantasy and gaming.

“The US sports betting industry has recognised the value of official data, particularly for in-play betting, and these extensions will ensure operators continue to have access to our real-time feed as sports betting develops throughout the US.”

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