- Multi-year deal marks firm's second strategic partnership with a professional sports league
- Other NBA sports betting operators include FanDuel, DraftKings, MGM Resorts, The Stars Group and TheScore
The multi-year deal will provide the casino and gambling operator with access to official league data, as well as rights to use official NBA marks and logos across its portfolio of online sports betting products.
The pair have also committed to working together on practices to protect the integrity of NBA games.
Building on its official sports betting deal with the NHL, the new NBA agreement marks the second strategic partnership signed by Bally’s with a professional sports league.
“Partnering with the NBA is an exceptional opportunity for Bally's, adding to our ongoing momentum with professional sports leagues,” said George Papanier, the betting company’s president and chief executive. “Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.”
The deal continues a busy period of activity for Bally’s. Last year the company agreed a deal to put its name to Sinclair’s portfolio of regional sports networks (RSNs), which carry the local broadcasts for more than half of the US NBA teams.