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Naomi Osaka pens Panasonic endorsement deal

Tennis star and Japanese electronics firm sign two-year partnership.

24 June 2021 Ed Dixon
  • Panasonic says Osaka’s stance on social issues ‘deeply resonate’ with company
  • Four-time Grand Slam winner has already signed deals with Workday, Tag Heuer and Louis Vuitton this year

Japanese tennis star Naomi Osaka has added another deal to her endorsement portfolio after signing on as a brand ambassador for electronics giant Panasonic.

The contract will last for two years and see the 23-year-old work the company on a variety of activations.

Specific details of the partnership are scarce, with Panasonic stating broadly that Osaka’s values, including on social issues, ‘deeply resonate’ with the company’s own management philosophy.

Panasonic added that it will work Osaka to ‘create an ideal society for each and every person’.

A four-time Grand Slam champion, Osaka already has commercial deals with the likes of Workday, Tag Heuer and Louis Vuitton, all of which were signed this year, in addition to partnerships with Nike, Beats by Dre and Mastercard, among others. She also owns equity stakes in BodyArmor and Hyperice.

Earlier this month, Osaka said she would not play at this year’s Wimbledon Championship, having opted to take a break from tennis after experiencing depression and anxiety, which saw her withdraw from the French Open.

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