MTG secures Nordic rights to English soccer competitions

Swedish media group extends current broadcasting deal into next decade.

12 May 2017 Sam Carp
SHARE THIS ARTICLE

Modern Times Group (MTG) has extended and expanded its deal for the exclusive media rights in Scandinavia to broadcast a range of English soccer competitions.

The Swedish broadcaster has expanded its partnership with the Football Association (FA) to show world soccer’s oldest cup competition, the FA Cup, and the season curtain raiser, the Community Shield, to include coverage in Norway from this year and Denmark next year.

MTG, which is the sole broadcaster of the Premier League in Scandinavia, has also extended with the English Football League (EFL) and will televise the EFL Cup and English soccer’s second tier, the EFL Championship, in Norway and Denmark until the end of the 2021/22 season.

The deal comes in addition to MTG’s existing agreement to broadcast all four competitions in Sweden and Finland.

​“This is even more great news for football fans in the Nordic countries, as the best possible year-round coverage of top English club football will be available through a single subscription for years to come,” said Jørgen Madsen Lindemann, president and chief executive at MTG.

“Our combined offering will bring fans even more coverage of their favourite teams and players than ever before. We are delighted to have further expanded our successful partnership with the Football Association by extending these key rights.”

Peter Nørrelund, MTG’s executive vice president and chief executive of MTG Sport, added: “The English football leagues and cup competitions are among the highest quality and most competitive in the world. They attract the top managers and players, as well as loyal and growing fan bases.

“We have higher ratings, more subscribers and more followers than ever before, and are constantly enhancing our coverage. These new rights ensure that we can deliver the most comprehensive international club football offering ever to our customers.”

The announcement comes in the same week that MTG renewed its deal for the exclusive broadcasting rights to televise the Uefa Champions League, Europe’s elite soccer competition, in Sweden and Denmark.

Modern Times Group (MTG) has extended and expanded its deal for the exclusive media rights in Scandinavia to broadcast a range of English soccer competitions.

The Swedish broadcaster has expanded its partnership with the Football Association (FA) to show world soccer’s oldest cup competition, the FA Cup, and the season curtain raiser, the Community Shield, to include coverage in Norway from this year and Denmark next year.

MTG, which is the sole broadcaster of the Premier League in Scandinavia, has also extended with the English Football League (EFL) and will televise the EFL Cup and English soccer’s second tier, the EFL Championship, in Norway and Denmark until the end of the 2021/22 season.

The deal comes in addition to MTG’s existing agreement to broadcast all four competitions in Sweden and Finland.

“This is even more great news for football fans in the Nordic countries, as the best possible year-round coverage of top English club football will be available through a single subscription for years to come,” said Jørgen Madsen Lindemann, president and chief executive at MTG.

“Our combined offering will bring fans even more coverage of their favourite teams and players than ever before. We are delighted to have further expanded our successful partnership with the Football Association by extending these key rights.”
Peter Nørrelund, MTG’s executive vice president and chief executive of MTG Sport, added: “The English football leagues and cup competitions are among the highest quality and most competitive in the world. They attract the top managers and players, as well as loyal and growing fan bases.

“We have higher ratings, more subscribers and more followers than ever before, and are constantly enhancing our coverage. These new rights ensure that we can deliver the most comprehensive international club football offering ever to our customers.”

The announcement comes in the same week that MTG renewed its deal for the exclusive broadcasting rights to televise the Uefa Champions League, Europe’s elite soccer competition, in Sweden and Denmark.