Movistar continues as title sponsor of cycling team

Spanish telecommunications company commits to domestic road team until 2019.

13 September 2016 George Dudley
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Movistar, which is owned Spanish telecommunication giants Telefonica, has agreed a three-year extension as title sponsor of International Cycling Union (UCI) pro cycling team Abarca Sports.

The team will continue to be known officially as Movistar Team, with the company’s branding visible on the front of the rider’s jerseys through to 2019. However, no financial terms were released. 

Since Movistar became title sponsor in 2011, Movistar Team has won three consecutive UCI World Tour titles and the Spanish team currently tops the 2016 standings with three events remaining.

“We’ve got the best team in the world at the moment,” said Telefonica’s Carlos López Blanco. “The sporting results can hardly be better; our brand exposure and positioning are excellent all over the world, especially in Spain and Latin America, essential markets for Telefónica; and above everything else, this team represents bond and friendliness like no other.”

Movistar also announced that the 2016 Vuelta a España winner Nairo Quintana will continue as their team leader for a further three years. 

Elsewhere in cycling, it is being widely reported that UCI World Tour outfit Team Sky have secured a multi-year apparel agreement with Castelli. The Italian kit manufacturer will replace Rapha, who will end its partnership with Team Sky at the end of the 2016 season, four years after replacing Adidas as the team's kit provider. 

Movistar, which is owned Spanish telecommunication giants Telefonica, has agreed a three-year extension as title sponsor of International Cycling Union (UCI) pro cycling team Abarca Sports.

The team will continue to be known officially as Movistar Team, with the company’s branding visible on the front of the rider’s jerseys through to 2019. However, no financial terms were released. 

Since Movistar became title sponsor in 2011, Movistar Team has won three consecutive UCI World Tour titles and the Spanish team currently tops the 2016 standings with three events remaining.

“We’ve got the best team in the world at the moment,” said Telefonica’s Carlos López Blanco. “The sporting results can hardly be better; our brand exposure and positioning are excellent all over the world, especially in Spain and Latin America, essential markets for Telefónica; and above everything else, this team represents bond and friendliness like no other.”

Movistar also announced that the 2016 Vuelta a España winner Nairo Quintana will continue as their team leader for a further three years. 

Elsewhere in cycling, it is being widely reported that UCI World Tour outfit Team Sky have secured a multi-year apparel agreement with Castelli. The Italian kit manufacturer will replace Rapha, who will end its partnership with Team Sky at the end of the 2016 season, four years after replacing Adidas as the team's kit provider.