French lubricant company Motul has extended its sponsorship agreement with the International Motorcycling Federation (FIM) for a further three years.
The new deal extends a partnership first signed ten months ago, when Motul became the official lubricant partner of the governing body and its Endurance World Championship, and includes title sponsorship rights to the FIM Ice Speedway Gladiators World Championship, a multi-round series which takes place on flat oval tracks covered with ice.
Motul already had ties with the series having previously entered into a technical partnership with eight-time world champion Nikolai Krasnikov. The company will use its increased association with the championships to test and new products.
Hervé Amelot, president of Motul’s management board, said: “The association between ourselves and the FIM, forged in April last year, has already proved to be very fruitful for both parties, and this further partnership reinforces the links between us.
“It was natural to meet this new challenge together, in a championship which will allow Motul to strengthen its presence in key markets such as Russia and Eastern Europe.”
FIM president Vito Ippolito added: “The FIM is delighted and proud to welcome Motul on board as title partner for one of its most spectacular championships. It is a major step that will enable the FIM and Motul to share their respective expertise and their passion for the sport of motorcycling.”
FIM – Motul