<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

US$100m Monarch Collective fund set up to invest in women’s sport

VC fund will invest in women's teams, leagues and organisations to drive economic and cultural change.

28 March 2023 Rory Jones

Getty Images

Angel City founder Kara Nortman and venture capitalist Jasmine Robinson have launched Monarch Collective, a new US$100 million fund for women’s sports.


  • Tennis icon Billie Jean King invests in new venture capital fund
  • Monarch Collective’s advisor roster includes 49ers Enterprises president Paraag Marathe, SoftBank managing partner Lydia Jett, CapitalG managing partner Laela Sturdy, Adobe’s Ashley Still, Netflix’s Cindy Holland and Hello Sunshine’s Sarah Harden
  • Fund to focus on investment into teams, leagues and organisations
  • Monarch places emphasis on facilitating economic and sociological change


In addition to her National Women’s Soccer League (NWSL) franchise investment, Nortman has more than two decades of experience as a business investor and operator. Robinson, meanwhile, has experience of working for Raine Group and Causeway, while she previously served as the San Francisco 49ers’ business operations manager.


Coming next:

In a recent PricewaterhouseCoopers (PwC) survey, 70 per cent of industry executives projected revenues from women’s sport to grow a further 15 per cent over the next three to five years.

1 / 2news articles read

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.


Already have an account?