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MLS and Liga MX’s Leagues Cup scores Adidas partnership

German sportswear giant to provide match balls for revamped tournament featuring MLS and Liga MX teams.

30 May 2023 Josh Sim

Getty Images

Sportswear giant Adidas has been made an official partner of the annual Leagues Cup competition featuring teams from Major League Soccer (MLS) and Mexico’s Liga MX.


  • Adidas named the official match ball provider of Leagues Cup in multi-year partnership facilitated by MLS’ commercial branch Soccer United Marketing (SUM)
  • Company to provide soccer balls for all tournament matches and training
  • Brand to also provide youth kits for player mascot programme
  • Meanwhile, MLS extends its multi-year partnership with The Home Depot
  • Company to continue as the ‘official home improvement retailer’ of MLS
  • MLS’ CF Montréal name Coke Canada Bottling as an official partner in three-year tie-up
  • Coke Canada secures premium brand visibility at Montréal events at Stade Saputo during MLS season
  • Montréal fans able to sample new drinks from the company’s portfolio at the club’s home venue
  • Other activations aim to provide Montréal fans with ‘premium experiences’


The Leagues Cup pact deepens the ties between MLS and Adidas, after the league renewed its kit supplier partnership in a six-year deal reportedly worth US$830 million. Meanwhile, MLS’ partnership with The Home Depot dates back to 2008, with the retailer also a partner of MLS outfit Atlanta United.


“We look forward to working as a collective with MLS, Liga MX, and Leagues Cup to build communities, activate fandoms, and grow the game of soccer across the continent,” said Skate Noftsinger, director of sports marketing at Adidas.

“This partnership will set the foundation for the future of the sport in North America, and Adidas could not be happier to continue playing a central role”.

Coming next:

Adidas’ soccer balls will be on display during the 2023 Leagues Cup, which kicks off on 21st July and has been expanded to include all clubs from MLS and Liga MX.

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